I had the tactical responsibility of planning, developing, and executing all marketing, PR, and communication activity across a range of online and offline channels. My main duties involved carrying out a variety of marketing activities for the company including, website evolution and updates, social media interaction and exhibition representation.I also oversaw the implementation and monitoring of advertising campaigns across online advertising platforms and other advertising mediums of publications and billboard adverts. My main aim was to raise awareness of our products, services, brand and reputation to maximise sales leads to help the business development team drive customer acquisition, loyalty, engagement, and retention to achieve allocated sales targets.

I ran my own digital marketing agency where I worked with small and medium sized clients proving them with a range of SEO services, social media campaigns, email marketing, pay-per click advertising and website design and development projects. My main role involved generating and following up new leads as well as managing a portfolio of SEO and digital marketing client relationships across a broad range of brands and industry sectors.

My main responsibilities as a Sales Account Manager at Yell involve generating and managing websites, PPC, display and Yell.com sales for small and medium-sized businesses throughout the East Sussex region. Duties involved arranging and attending meetings with local businesses and regularly visiting existing clients to try to upsell them.

My responsibilities involved overseeing all the digital marketing of this company. This involved running both their inhouse search engine optimisation campaigns for two of the company’s websites. My role also involved running their £15,000 per month Google Adwords campaign. Keeping their social media accounts up-to-date (such a Facebook and Twitter) and making sure there was fresh content on the websites blog were also responsibilities of mine. Additional tasks included continuously involving the website and overseeing their TV advertising campaigns.

My responsibilities involved growing an array of accounts within the leisure, retail and consumer industries. My role involved selling our digital marketing services to potential clients and overseeing all marketing campaigns for our department. The role also entailed maintaining and developing client relationships whilst overseeing the delivery of all active projects. My day-to-day tasks include pre-ordained deliverables to the clients, ad-hoc support, such as setting up new digital marketing campaigns, reactions to changes in the search landscape and technical problems within the client’s websites. It was my responsibility to also carrying out a wide range of SEO tactics for the company such as keeping the website optimised and sharing information via social media.

My responsibilities involve handling search engine optimisation and website development enquiries and meeting potential clients to talk them through the most appropriate website solution or SEO campaign for their business. I manage all development projects (HTML, e-commerce and CMS) and SEO campaigns by liaising with internal departments to make sure all design, development, on-page optimisation, link building, PPC and any social media optimisation are carried out effectively to help our clients gain premium positions in search engines for their websites.During my time at White Hat Media I carried out SEO workshops on behalf of the Chartered Institute of Marketing at several venues around the UK. I also took part in several SEO talks aimed at small to medium-sized businesses. I actively took part in the company’s blog and wrote regular entries relating to the latest SEO trends and information.

Editor of a Smart Card Magazine. Dealing with the complete preparation and production of a monthly magazine. My role also included running all the marketing both online and offline.

My duties involved planning, directing and evaluating the activities of the sales department and coordinating their liaison with the other internal departments such as the legal, commercial, manufacturing and communication teams. My duties also involved establishing market research studies and analyse their findings and communicating these to the sales team. My secondary duties involved evaluating the company’s marketing strategies and maintaining media relations on behalf of the organisation.

This was a university industrial placement for one year. My duties involved contacting companies and selling company car deals through cold calling, web enquiries and general leads. This involved accurately quoting customers, establishing credit and generally managing the account from conception to completion.