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Dedicated marketing executive with over 20 years of success in utilizing analytical skills to drive business growth, modernizing systems and experimentation for greater scale and performance marketing, and leading new opportunities for expansion for B2B and B2C brands. Thrives on innovation and managing teams to achieve ambitious goals.
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Chief Marketing Officer & Chief Operating OfficerCarvio Jul 2020 - Dec 2023San Diego, California, UsSpearheaded innovative marketing strategies leveraging automation, market segmentation, and industry trends, resulting in $75MM in vehicle sales within 3 years.Achieved a noteworthy 20% organic revenue growth through a holistic engagement strategy, elevating Trustpilot rating to 4.4 and BBB rating to 4.2/5 in 9 months.Drove an outstanding 35% revenue increase in six months by implementing AI-enabled strategic partnerships, expanding the B2B client base from auction houses to 10K+ dealers. -
Head Of Digital MarketingObalon Therapeutics Jul 2018 - Jun 2020Carlsbad, Ca, UsExecuted direct response best practices, generating a substantial 30% lead conversion increase in 6 weeks, boosting marketing budget efficiency by 45%.Optimized SEO, SEM, and Social Platform spend, achieving a significant 40% reduction in Digital Cost Per Treatment YOY by refreshing marketing efforts and new acquisition strategy.Drove business growth with a hyper-targeted digital marketing initiatives for new retail medicine expansion, achieving an impressive $2MM per store run rate. -
Co-Founder And Managing PartnerDirectade Aug 2015 - Sep 2017Venice, Ca, UsAchieved an 80% increase in mobile app adoption and a notable 30% boost in conversion through buyflow optimization and messaging strategy in 6 week engagementCollaborated with cross-functional teams to reduce attrition by a substantial 20%, resulting in a commendable $10MM/yr in retention marketing sales for a consumer goods company. -
Vice President, Omni-Channel MarketingGuthy|Renker Nov 2014 - Jul 2015El Segundo, Ca, UsOptimized homepage and landing page conversion, resulting in an impressive 10% lift in LTV/visitors within 3 months for a leading consumer packaged goods brand.Streamlined inventory management and saved over a significant $90MM in 9 months by implementing retention strategies and optimizing customer acquisition costs. -
Vice President Marketing OperationsGuthy|Renker Jan 2009 - Nov 2014El Segundo, Ca, UsLed fast paced team that executed strategic testing roadmap, with over 1K+ A/B tests for 25+ brands over four years, resulting in actionable insights, high growth exceeding an increases of over 15-25% in LTV/yr and designed new technical application for greater scale and driving revenue exceeding $1B/yr.Optimized DTC Business Rules, including subscription/retention, contra-revenue, and customer service policies, worth over an outstanding $9MM annually. -
StaffGuthy|Renker Feb 2005 - Dec 2008El Segundo, Ca, UsAchieved a noteworthy 25% boost in LTV for a leading cosmetic brand through a first-ever customized kit program; expanded to other brands.Launched and supported successful marketing campaigns with marketing budgets exceeding $100M/year for new and existing brands
Jason Solano Skills
Frequently Asked Questions about Jason Solano
What is Jason Solano's role at the current company?
Jason Solano's current role is Chief Marketing Officer.
What is Jason Solano's email address?
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What is Jason Solano's direct phone number?
Jason Solano's direct phone number is +131057*****
What skills is Jason Solano known for?
Jason Solano has skills like Direct Marketing, Customer Acquisition, Marketing, Digital Marketing, Digital Strategy, Management, Multi Channel Marketing, Interactive Marketing, Marketing Strategy, Email Marketing, Analytics, Integrated Marketing.
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