Jason Soo Email & Phone Number

Singapore

• Team lead for the tourism board’s marketing & public relations initiatives in Singapore, Indonesia, Philippines and Vietnam.• Develop marketing strategies to scale the destination branding and visibility through media partnership, influencers engagement, content strategy & PR activities with ROI in mind.• Localisation of assets while ensuring the objectives of the activities and deliverables align with Head Office strategies and directions.• Gold winner for “Best Regional PR” at… Show more • Team lead for the tourism board’s marketing & public relations initiatives in Singapore, Indonesia, Philippines and Vietnam.• Develop marketing strategies to scale the destination branding and visibility through media partnership, influencers engagement, content strategy & PR activities with ROI in mind.• Localisation of assets while ensuring the objectives of the activities and deliverables align with Head Office strategies and directions.• Gold winner for “Best Regional PR” at the PR Awards 2023 organized by Marketing Interactive for ‘Arts In Hong Kong’, a campaign that activates artists from Southeast-Asia to promote the arts and culture in Hong Kong. Show less

• Digital lead for the group with 50 properties worldwide.• Strategise, manage and execute digital and social campaigns in collaboration with various agencies.• Brainchild and campaign lead for an Online Charity Auction that raised S$23,000 for charity which drove significant awareness for the brand.• Project lead for the revamp of the company websites under frasershospitality.com which also received the “Outstanding Achievement” Award for Excellence in Website Design and… Show more • Digital lead for the group with 50 properties worldwide.• Strategise, manage and execute digital and social campaigns in collaboration with various agencies.• Brainchild and campaign lead for an Online Charity Auction that raised S$23,000 for charity which drove significant awareness for the brand.• Project lead for the revamp of the company websites under frasershospitality.com which also received the “Outstanding Achievement” Award for Excellence in Website Design and Development at the 2015 Interactive Media Awards.• New responsive website saw incremental growth in visitors by 12% and booking revenue by 11% in Q1 2015 compared to same quarter last year. Show less

• Project lead for the revamp of corporate and hotel websites - comohotels.com and comoshambhala.com.• Driver of digital campaigns globally including Search Engine Marketing (SEO/SEM) and media buy targeted at high-net-worth individuals. Achieved over ten times in revenue for every dollar spent.• Manager of online content and digital assets to ensure consistent distribution across all digital platforms.

• Develop and manage mobile friendly brand websites and a variety of Internet based marketing applications targeted at high end luxury consumers.• Manage Search Engine Marketing (SEO/SEM) on major search engines with an external agency.• Administrator of Raffles social media channels and their Electronic Direct Mailer (EDM) campaign strategy.• Master trainer of Internet marketing, web analytics tool and central content distribution platform to hotel users.• Raffles was awarded… Show more • Develop and manage mobile friendly brand websites and a variety of Internet based marketing applications targeted at high end luxury consumers.• Manage Search Engine Marketing (SEO/SEM) on major search engines with an external agency.• Administrator of Raffles social media channels and their Electronic Direct Mailer (EDM) campaign strategy.• Master trainer of Internet marketing, web analytics tool and central content distribution platform to hotel users.• Raffles was awarded eMarketer of the Year – Chain Category 2008 by HSMAI Adrian Awards (Attained Silver Awards in Search Marketing Strategy and Email Series. Bronze Award in Multimedia eBook Series) Show less

• Revamp of corporate and hotel websites – www.raffles.com• Management and development of brand website and intranet content.• Manages Search Engine Marketing (SEO/SEM) for hotels with web vendor.• Coordinate with hotels and vendors to develop direct distribution products such as E-books and Email signature banners.• Management of CRM database and execution of EDM campaigns.

• Perform data import and analysis using company’s software - CRM Hotel.• Liaison with hotel clients for the creation and execution of EDM campaigns.• Generate post campaign post-mortem reports.• Manager and trainer of data cleaning temporary staffs.

• Design and manage Noel Gifts’ website - www.noelgifts.com.• Develop promotional ideas for festive occasions, drive interest and sales through EDM.• Research and analyse consumer trends and perform targeted marketing.• Lead for the development of an Online Redemption Program for a client.