Jason Spaulding Email & Phone Number

Ashburn, Virginia, Us

Pune, Maharashtra, In

I am responsible for all aspects of demand generation and brand growth across 5 primary Service Lines and our key alliances including AWS, Google, Microsoft, and Salesforce. I lead a global team, with a mission to drive our marketing transformation through greater efficiency and effectiveness across people, process, and technology.

Pune, Maharashtra, In

Led a team of Category Marketers with a focus on establishing Persistent's leadership across the Cloud, Infrastructure, and Security area. Contributed to pipeline growth and established Persistent as the partner orchestrator of choice based on deep partnerships with leading hyperscalers including AWS, Google Cloud, and Microsoft Azure. Led key analyst relations activities which culminated with Persistent's recognition as a Challenger in the Gartner Magic Quadrant for Public Cloud IT Transformation Services.

Pune, Maharashtra, In

Guided a marketing transformation at Persistent Systems with responsibilities for all aspects of industrial and software sector marketing strategy and execution. Targets include driving consistent quality pipeline, enhancing relationships and improving brand positioning. We drove a strategic shift to a modern, digital marketing-led approach with an ABM focus.

Led worldwide marketing for IBM's rapidly growing industrial asset and operations optimization solutions within Watson IoT. These solutions help industrial operations executives increase availability, improve efficiency, reduce costs/risks, and transform business models using IoT, artificial intelligence (AI), and analytics software.Responsible for coordinating all aspects of IBM's message, brand, content, and digital journey execution for our asset optimization solutions. This includes collaborating with sales and offering teams to launch IBM's Asset Performance Management solution portfolio within the IBM Maximo brand. Together we established IBM's vision and strategy, portfolio messaging, and go-to-market plan.

I partnered with IBM's executive team to establish the IoT Competitive Intelligence program. Responsibilities included regularly advising senior leadership on IBM IoT strategic direction based on insights synthesized from internal/external sources such as third party research, win/loss data, and stakeholder interviews.As part of the program I developed new channels for deploying competitive insights into the field through blogs, battlecards, videos, etc.

On temporary assignment in Dublin, Ireland.Developed and led competitive coaching program for complex sales outsourcing teams (deal size $10m+ TCV) across Europe, Canada, and Latin America. This included building a highly successful IBM Competitive War Gaming deal coaching methodology and authoring a popular competitive blog for field sellers. During tenure coached 130+ in-person War Gaming sessions on deals representing $30b+ in TCV and wrote 75+ blogs with a reach of 40,000 internal views.

I led a team of market development professionals responsible for advising GTS & GBS business leaders. I developed a trusted advisor relationship with local management and assisted with the growth of the NA services business by identifying new markets and capturing emerging markets across priority areas in Outsourcing, Cloud and Front Office Digitization

I partnered with IBM Business Continuity & Resiliency Services worldwide leadership to develop a on-going market intelligence research agenda that leveraged IBM MI capabilities and assets. This included leading numerous engagements like seller analysis, value-based pricing initiatives, buyer segmentation analysis, and primary research studies. While in this role I received several internal awards for support of strategic initiatives including IBM acquisition of Arsenal Digital and IBM corporate strategy investment analysis.

Needham, Massachusetts, Us

I was the leading voice for vertical industry adoption of IT and business services and I built the outsourcing-focused Services Vertical Views research program. I led all aspects of research development including first-ever market sizing modelling, quarterly research agendas, and dozens of custom consulting projects. I developed a modelling methodology that leveraged firmographic data inputs, the development and collection of end-user survey data, and supply-side checks with services vendors and business partners.

Mba

Bachelor’S Degree, Marketing And Strategy