Oversee a cross-functional team of 70 which includes Product (B2B & B2C), Business Analytics & Operations. Lead revenue forecasting and annual budgeting process for a 100MM+ business. Key member of the Executive Leadership Team which establishes our 3-year plan, annual OKRs, division culture, and M&A strategy. Operate a growing Cash Back rewards platform with 1MM+ MAUs driving 2MM transactions at 30% GM. Ran UK and France coupon and reward brands through global alignment of Product, BA, Operations, and Finance.

Managed full P&L for a nine-figure affiliate commerce business, operating at 40% GM which grew 2X in 5 yrs. Oversaw affiliate sales team which drove seven figures of paid placement revenue through relationships with all major affiliate networks comprising 3,000 merchants.

Oversaw all teams and vendors (offshore) sourcing, screening, publishing and ranking 10MM coupon codes and deals annually. Created a $10MM GMV, direct-to-consumer, eCommerce business with over 1,000 SKUs with zero marketing expenditures in less than 2 years. Created paid marketing (SEM) arbitrage business which grew top line by eight figures at 20% GM.

Built and grew a team of 6 to 100+ which was responsible for audience development (paid, organic & email), affiliate monetization, business intelligence, sales, and operations. Partnered with editorial leadership to provide SEO based content recommendations to drive audience and affiliate commerce growth.

Established the Commerce (affiliate marketing) business to diversify Ziff’s revenue stream away from display media to become 20% of total Ziff revenue in 4 years. Architected affiliate monetization infrastructure with engineering to provide real-time pricing, linking, and business analytics which allowed all portfolio publishing brands to seamlessly integrate a new revenue stream. Led 3 acquisitions in deal and coupon vertical, inclusive of due diligence, modeling, and onboarding.

Managed a team of 20 that oversaw 6 higher education lead gen websites, whose audience was primarily comprised of organic and paid users which drove $150MM in revenue. Major initiatives launched included faceted search (Endeca), live chat (LivePerson), and an enterprise analytics platform (Omniture). Removed a Google manual penalty by cleaning up toxic backlink profile which grew organic traffic 30% in 90 days.

Oversaw David’s Bridal marketing partnership with wedding planning acquisition, including in-store collateral & signage, print, site integration, email and banner campaigns which drive nearly 60% of overall site traffic.

Oversaw brand’s B-to-B & B-to-C Webby nominated websites including content management system, analytics platform and hosting solutions. Handled RFI & RFP process, contract negotiations and legal reviews to secure vendors for capital funded enhancements which included Brightcove video platform, Google mini onsite search and iPhone App. Spearhead brand’s social media strategy including Inman News Innovator award nominated blog as well as Twitter, Facebook, Linkedin ,YouTube and flickr presence.

Led eMarketing department in planning, executing and tracking a multimillion dollar paid search and display web advertising co-op program for over 150 hotel & cruise brands, tourism boards and convention bureaus.Built a lead generation web site that provided over 4,000 new leisure vacation leads a month to the front line sales force. Designed and maintained a subscription based/CRM Email program which sends out over 50 million messages a year to a base that grew over 1,000% in 2 years.

Developed Internet Marketing strategy portion of business plan along with traffic and revenue forecasting model to secure $7MM in venture capital funding. Architected product (apparel and furniture) cataloging processes for the top Daytime and Primetime TV Shows so that users could purchase through online retailers.

Launched and managed an affiliate marketing program, which drove $15 million in sales and achieved over 2000% ROI as the most cost-effective tactic in fiscal year 2002. Managed a $7 million marketing budget – negotiated, implemented and optimized all on-line acquisition campaigns to drive over $42 million in sales and increased brand awareness. Established product catalog data feed relationships with major price comparison sites and was formally recognized with the “e-Solutions Excellence Award” for incremental traffic and sales.