Brand Director
New York
∙ Formulate a comprehensive brand strategy and an integrated marketing execution plan.∙ Develop the brand identity (verbal, visual and experiential) and the business guideline.∙ Ensure each partner strategically incorporates appropriate brand strategy and message in each territory: Internal management, studio, e-commerce, B2B, event, PR, social and other marketing initiatives.∙ Organize business structure and team responsibility in order to maximize business performance.∙ Increase the average monthly website visitors 350% by launching seasonal brand activation campaigns.∙ Reach 150% of E-commerce annual revenue growth by creating effective digital marketing and content strategy with high engagement and user retention rate.∙ Secure media placement in national print and online publications, including The New York Times, The Wall Street Journal, The Boston Globe, NHK Japan, Refinery29, Well And Good, Vogue, Allure, and more