DOHO STRATEGY is a strategic brand impact agency. We specialize in helping small businesses & start-ups build meaningful brands that connect with their audiences.You have a powerful story to tell and a mission to accomplish. With your advantage of being small and much closer to the customer than global corporations, you have the power to engage and inspire your audiences, however large it is, and make your community or world a better place!

∙ Formulate a comprehensive brand strategy and an integrated marketing execution plan.∙ Develop the brand identity (verbal, visual and experiential) and the business guideline.∙ Ensure each partner strategically incorporates appropriate brand strategy and message in each territory: Internal management, studio, e-commerce, B2B, event, PR, social and other marketing initiatives.∙ Organize business structure and team responsibility in order to maximize business performance.∙ Increase the average monthly website visitors 350% by launching seasonal brand activation campaigns.∙ Reach 150% of E-commerce annual revenue growth by creating effective digital marketing and content strategy with high engagement and user retention rate.∙ Secure media placement in national print and online publications, including The New York Times, The Wall Street Journal, The Boston Globe, NHK Japan, Refinery29, Well And Good, Vogue, Allure, and more

∙ Developed digital marketing strategy and lead execution for assigned artist brands and projects; develop both short-term and long-term digital campaigns, content plans, and fan communication based on best practices and analytics to drive revenue∙ Created and led a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through conversion. ∙ Designed and implemented objective-driven, analytically supported social media marketing programs/campaigns.

∙ Assisted the senior brand manager to develop, recommend and execute the marketing plan activities, including local media strategy and plan∙ Supported in developing new product strategy and promotion plans∙ Managed client and stakeholder communication to ensure deliverables fall within the applicable scope and budget; detailed ordering briefs and clarified specific requirements of each project/product.

∙ Served as on-site manager for all events∙ Researched and interpreted collection materials and their historical background∙ Coordinated and monitored event timelines and ensured completion within agreed-upon deadlines.