Jason Talwar

Jason Talwar Email and Phone Number

Principal VP, Methods and Innovation @ NewtonX
Seattle, WA, US
Jason Talwar's Location
Seattle, Washington, United States, United States
About Jason Talwar

Strategist. Innovator. Educator.For over 16 years, I’ve built and scaled market insights programs, research innovations, and AI-driven solutions that empower decision-making and fuel growth for Fortune 500 tech leaders and startups alike.At NewtonX, I lead AI-powered market research innovation—developing solutions like synthetic data models and AI-driven qualitative tools—to democratize insights and make research more accessible for global clients.Previously, I:Built Tableau’s Market Insights function from scratch, delivering strategic programs that informed brand messaging, GTM strategy, and product positioning.Designed augmented research solutions for Salesforce, including experimental AI models that elevated research adoption and business confidence.Founded successful consultancies, pioneering methods like metaphor analysis to unlock unconscious decision drivers for brands like Microsoft and P&G.I thrive at the intersection of strategy and innovation, turning data into high-value business impact and developing solutions that push the boundaries of what research can achieve.

Jason Talwar's Current Company Details
NewtonX

Newtonx

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Principal VP, Methods and Innovation
Seattle, WA, US
Website:
newtonx.com
Employees:
281
Jason Talwar Work Experience Details
  • Newtonx
    Principal Vp, Methods And Innovation
    Newtonx
    Seattle, Wa, Us
  • Newtonx
    Strategic Insights
    Newtonx Aug 2023 - Present
    New York, Ny, Us
    At NewtonX, the world's first AI-powered Knowledge Platform, I serve as a leader overseeing the development and execution of innovative research methods, projects and the technology that drives actionable, true insights. Our mission is to democratize access to precise knowledge, leveraging our groundbreaking technology to foster high-value conversations and insights.- Key leader on NewtonX's Strategic Insight team partnering with clients to deliver research that translates into strategic action and high-value opportunities.-Leading AI-driven research innovation, including synthetic data solutions and AI qualitative moderation tools.-Driving thought leadership initiatives (publications, speaking, webinars) that showcases NewtonX's research capabilities, method offerings and innovation in AI and methodologies.
  • Driftcircle
    Advisory, Consulting, And Investor
    Driftcircle Mar 2023 - Present
  • Brown University
    Adjunct Instructor
    Brown University Aug 2023 - Present
    Providence, Rhode Island, Us
    Teaching Associate: Descriptive and Predictive Analytics CCP Advisor: Guide and advise select students through their final capstone projectsPublications: Harvard Business Review: Why You Should Be Tracking Customer Surplus ValueJournal of Marketing Analytics: Prediction and profitability in market segmentation typing tools
  • Simile
    Co-Founder, Managing Partner
    Simile Jan 2019 - Nov 2023
    Seattle, Washington, Us
    Head of Analytics (Product Development, Quant Measurement)Simile is a metaphor recognition, measurement and AI platform built in conjunction with Olson Zaltman Associates. Conducted studies with top clients such as P&G and Microsoft ranging on topics such as perception, behavior, segmentation, jobs-to-be-done, and the Science of Inclusion.Exit, Sold Stake
  • Salesforce
    Principal Strategist, Ai Strategic Research
    Salesforce Jul 2022 - Mar 2023
    San Francisco, California, Us
    Lead strategist and researcher for topics around AI, augmented data solutions, and branding/positioning around with Tableau. Supported teams with insights and strategic guidance. Developed innovative models and methods: Value (customer surplus value) in the B2B space, brand connection to category entry points, and segmentation models that utilize synthetic data to better understand minority segments. Brand Council - Leading insights and guidance for all-up Salesforce brand positioning and strategy.
  • Salesforce
    Head Of Market Insights & Intelligence, Tableau
    Salesforce May 2020 - Jul 2022
    San Francisco, California, Us
    • Built and led Tableau's formal market insights and intelligence function, collaborating with marketing leaders to deliver insights and strategy guidance.• Formed partnerships with other research groups to share insights and intelligence throughout the organization.• Recruited and oversaw a team of qualitative and quantitative researchers supporting Tableau's marketing and executive teams.
  • Tableau
    Head Of Market Insights & Intelligence
    Tableau May 2020 - Mar 2023
    Seattle, Wa, Us
  • Deriveone
    Co-Founder, Managing Partner
    Deriveone Mar 2018 - Jan 2022
    Bellevue, Washington, Us
    DeriveOne is a market research and behavioral analytics provider specializing in delivering dual-system brand and behavior solutions. Our featured client list included Microsoft, P&G, Kimberly-Clark, Limeade, PayPal, 23&Me, and the Northwest Center. Exit, Sold stake
  • Prime 8 Consulting
    Head Of Customer & Market Insights
    Prime 8 Consulting 2016 - 2018
    Bellevue, Wa, Us
    Owned and executed the Market Strategy & Insights practice strategy and charter. Built a cross-functional team of 16 consultants and 4 dedicated research and data science professionals. Delivered on strategic data and research for top technology clients. Full P&L responsibility.
  • Prime 8 Consulting
    Principal, Consumer And Business Insights
    Prime 8 Consulting 2015 - 2016
    Bellevue, Wa, Us
    Founder of the Consumer and Business Insights practice at Prime 8, a management consulting firm. Responsible for practice strategy, client delivery/governance on market research, market and competitive intelligence, consumer behavior, marketing strategy, employee development, and thought leadership.
  • Microsoft
    Market Insights & Strategy (Freelance)
    Microsoft 2007 - Mar 2015
    Redmond, Washington, Us
    I established a small-scale insights and strategy consulting business within Microsoft that expanded to serve 12 different groups. This initiative offered market strategy consulting, insights program development and management, and analytics services to various teams. My work covered a wide range of areas including large-scale global brand studies, customer experience, voice of the customer measurement and analysis, data strategy, statistical analytics, advertising effectiveness research with Xbox, and tracking studies aimed at IT professionals and developers.
  • Burton Snowboards
    Product Management Intern, Rider Services
    Burton Snowboards May 2003 - May 2004
    Burlington, Vermont, Us
  • Dunkin'​
    Crew Member
    Dunkin'​ Jun 1999 - Jul 2002
    Canton, Ma, Us
    Delivering a positive guest experience by preparing and serving products according to standards

Jason Talwar Skills

Market Research Analytics Marketing Strategy Data Analysis Marketing Competitive Analysis Segmentation Decision Science Customer Insight Consulting Strategy Project Management Strategic Partnerships

Jason Talwar Education Details

  • Brown University School Of Engineering
    Brown University School Of Engineering
    Master Of Science - Ms
  • Ie Business School
    Ie Business School
    Innovation & Technology
  • University Of Washington
    University Of Washington
    Measurement & Statistics

Frequently Asked Questions about Jason Talwar

What company does Jason Talwar work for?

Jason Talwar works for Newtonx

What is Jason Talwar's role at the current company?

Jason Talwar's current role is Principal VP, Methods and Innovation.

What is Jason Talwar's email address?

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What is Jason Talwar's direct phone number?

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What schools did Jason Talwar attend?

Jason Talwar attended Brown University School Of Engineering, Ie Business School, University Of Washington.

What skills is Jason Talwar known for?

Jason Talwar has skills like Market Research, Analytics, Marketing Strategy, Data Analysis, Marketing, Competitive Analysis, Segmentation, Decision Science, Customer Insight, Consulting, Strategy, Project Management.

Who are Jason Talwar's colleagues?

Jason Talwar's colleagues are Isabella Di Cocco, Ivana Vidacek, Nika Premuž, Aleksa Petkovic, Stephanie Maikarfi, Kavita Anand, Navin R..

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