Support clients in the fast-casual dining space managing digital platforms (web and mobile) and tech properties for seamless customer experience. Leverage opportunities for incremental spend, amplify customer loyalty programming, and evolve marketing assets across multiple consumer touchpoints. • Day-to-day client lead, campaign and program project management, and team oversight. Activities include stewarding client onboarding, tech discovery, design, development and launch processes. • Development of briefs and workback schedules based on digital builds and enhancements. Includes full project management of UX team.• Draft clear and defined JIRA tickets with project requests and acceptance criteria for Dev and QA teams• Review all Dev work and initiate internal QA process prior to client delivery

• Leverage core analytics tools to identify opportunities to optimize the site journey, increase conversion and retain new customers.• Analyze data, A/B test scenarios, and develop reports around key performance indicators including add-to-cart, average order value, conversion, bounce rate, for desktop and mobile.• Work across multiple workstreams to identify gaps within the site and recommend sales-driving solutions.• Collaborate with cross functional teams to streamline story telling throughout web experience and linkproducts to align with the marketing strategy.• Co-create a robust quarterly testing and personalization roadmap with global and local e-commerceteams and introduce new optimization opportunities during peak promotional and campaign periods.

• Lead implementation of net new features to increase time on site, conversion, add-to-cart, average order value and support brand marketing storytelling.• Project manager overseeing team and supporting capabilities in actioning site enhancements andensuring a streamlined consumer experience.• Worked cross functionally with team members and developers to execute and launch e-commexperiences including exclusive site enhancements for limited edition products, Sign-In to Buy, early access for loyalty members and gated experiences.• Continuously enhanced website experience and usability to capture consumer attention and supportsales, in upwards of $1M days, during peak holiday shopping season, leading to more than $55 million ecommerce sales in less than 3 months.• Supported the re-platforming of all site experiences including back-end development, CMS content, asset transition and promo creations. Develop roadmaps for teams to ensure timely execution of projects and align with the platform team to draft test scripts to ensure a seamless rollout.• Worked with the Sales Force Commerce Cloud team to plan and coordinate bringing the platform live for TNF.• Managed vendor relations (PowerReviews, Narvar, Brandify, Klarna, etc.) and ensured support of brand in making strategic decisions to grow and optimize the website and achieve KPIs.• Managed promotional (promo) code program for brand in support of e-comm sales goals, driveloyalty membership and grow brand affinity.• Oversee site functionality, along with Accessibility team, to ensure website is ADA compliant.• Direct Business Acceptance Validation (BAV) through sprint releases, smoke testing and JIRA ticket validation to ensure cohesive site experience launches and enhancements.• Collaborated with e-comm, retail and sales teams to execute omnichannel fulfillment services andexperiences including BOPIS and ship to/from store

• Increased e-commerce sales by 70% revenue, 129% conversion, and 122% increased transactions during the 2019 holiday purchasing season; Black Friday revenue increased 605% compared to prior year.• Lead the development of four website concepts (Magento, Shopify, Demandware and IBM Management),within an 8 month period, and timed to launch in time to support the holiday shopping season.• Owned day-to-day site operations including content refresh and marketing collateral, product merchandising, implementation and site experiences, approved UGC content, reporting and A/B testing.• Leveraged third party vendors to make calculated and positive business decisions to increase conversion, clickthrough-rate and add to card.• Managed relationships with key partners and the coordination of analytics to support Quarterly BusinessReviews and develop roadmaps to support YoY business growth.• Worked with internal development teamsto build site enhancements, reduce friction, and streamlineconsumer web experience.• Implemented and launched new purchasing platforms including PayPal, Klarna, and Apple Pay• Reviewed Google Analytics, Content Square and Monetate to enhance website usage, and track changes and influence consumers purchase decision on site.• Navigated the COVID-19 impact on the travel industry through creative discounting executions, targeted email communications and supported the launch of new digital and social marketing campaign to personally connect to the consumer.• Executed bi-weekly sprint developing testing for website and mobile.

Freelance graphic designer for a variety of businesses. Work includes: Logo design, Direct Mail Marketing, Brochures, Marketing Collateral, Company Posters, Tent Advertisements, Clothing Hand Tags, Banners, Social Media Content and Graphics, Press Kits, Product Line Sheets, Business Cards and Stationary

- Merchandiser for TMaGDirect, Taylormade Golf’s (TMaG) proprietary B2B platform, and the TMaG’s staff and team sites, supporting TaylorMade, Adam, adidas Golf, and Ashworth Golf brands. - Analyze customer feedback, participate in site testing to enhance and improve website capabilities, and work alongside the IT and web development teams on website functionality- Lead website enrichment, with over 100k individual SKU’s, for site accuracy - Collaborate with product development, IT, e-comm and web development teams on multi-channel product launch rollout plans and embargos- Engage in site testing as developers release new site enhancements and fixes.- Support the sites storytelling capabilities by enhancing marketing creative to target the B2B consumer

• Onsite live event photo editing, captioning and uploading directly to the GettyImages/WireImages servers• Crop, light and color correct photos to best represent the subject

• Photo editing and artwork design to complement editorial and creative content of FOX Sports properties including digital, mobile, social media and broadcast• Work under strict deadlines (live, 24/7 sports news coverage) with high volume of editorial image requests• Collaborate with copy editors to create eye catching graphics and designs while maintaining brand identity