Jason Thi Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Richmond, British Columbia, Canada

Passionate and results-driven Marketing Account Strategist with a demonstrated track record of driving successful marketing campaigns in the automotive industry. I specialize in client relationship management, cross-functional collaboration, and campaign optimization to achieve business objectives.Audi Boundary | Lexus Richmond | Mercedes-Benz Surrey | Subaru Boundary | Volkswagen Burnaby

Vancouver, British Columbia, Canada

● Started up a media production company aimed to help clients capture their best qualities.● Directed and produced more than 350 high-quality videos, ranging from cinematic to promotional.Created reels and shorts for multiple industries and social media platforms. Proficient in deliveringprojects in both 1080p and 4K resolution.● Specialize in directing, post production editing, storytelling, scriptwriting, audio and lighting.● Outsource and supervise a small team of skilled videographers and photographers to tackle biggerand more challenging projects.

Richmond, British Columbia, Canada

● Implement and oversee strategies to optimize company’s operations and marketing initiatives.● Liaise with clients, suppliers, and other stakeholders to build strong relationships and ensurecustomer satisfaction.● Successfully generated $126K in sales revenue in 6 months while maintaining optimal ROI in 2022.Accomplished a combined target audience of 181,659 across all subsidiary companies.● Lead and support all of the subsidiary companies of OCHK Group, including OCHK Media, CustomDriven, Icon Decor & Events, Nextmod BC, OCLC Auto Lease & Finance, OCLC Rentals, PFRMotorsports, The Sprint Rally, and The Drive To Dream Foundation.● Organize and execute both domestic and international events for all subsidiary companies, such asPacific Sprint Rally in collaboration with Taste of Motorsports Portland, Nextmod Night Sprints,Diamond Rally for OCHK, Drive to Dream Foundation charity events, and Custom Driven events.● Collaborate with non-profit organizations including Make-A-Wish Foundation and BC Children’sHospital to plan charity fundraising events.● Work with the media team to create captivating content across various social media channels byencompassing photography, videography, and graphic design.● Use various tools to monitor advertising campaigns on all social platforms. Analyze performancemetrics to optimize for maximum impact, ensuring that marketing efforts are invested effectively toreach target audiences.

Richmond, British Columbia, Canada

● Assumed full responsibility for overall store operations and led a team of 30 people.● Developed strategic marketing initiatives, including the “Adapt & Overcome” approach, toeffectively compete with local competitors. Implemented innovative programs and techniques thatsignificantly boosted customer traffic, basket size, and transaction counts, despite nearbycompetitors such as Pharmasave and Safeway. ●Exceeded sales target of $1.5M by $120K in 2018.●Exceeded sales target of $6.1M by $1.1M in 2020.● Proactively managed business financials, including P&L, sales per labor hour, inventory control, andreduction of negative impacts such as shrink and damages.● Achieved higher than 90% on Store Standards Certifications and Loss Prevention audits in all years.● Assisted and supported other peers by allowing them to tour my store, sharing best practices andoperational tips, and creating new initiatives to help them enhance their metrics.● Delegated and empowered supervisors to take charge of their own teams in order to hone theirleadership skills.● Handled all human resources within the store, including hiring, training, termination, performancemanagement, and annual evaluations. Worked with our corporate team to resolve internal theft.● Implemented the Blue Culture Program and increased employee engagement, which improvedperformance, enhanced overall effectiveness, and strengthened communication.● Established strong relationships with our customers, business partners, and The Heights Communitythrough multimedia marketing communication on various social media platforms.●Trained and developed two Assistant Front Store Managers, two Supervisors, and one Merchandiser to help facilitate and foster organizational growth.● Created a succession plan and groomed my Assistant Front Store Manager to take over my roleeffortlessly without affecting the business.