Responsible for on-site category and product merchandising as well as planning and execution of seasonal marketing campaigns and vendor programs. Worked closely with Product teams to build business cases and request digital enhancements to support business needs. Category responsibilities: optical, tires, furniture, appliances, housewares, home improvement, snacks & candy, and cleaning & household goods.• Nurtured relationships with strategic BJ’s vendors. Socialized digital strategy and partnered on opportunities to drive mutually beneficial results. Tested new offers to improve P&G penetration in new digital channels like Buy Online Pickup in Club. Resulted in 4x sales lift and 100% lift in order value.• Led an effort with internal marketing teams that led to improved interdepartmental communication and creative processes.• Achieved record holiday sales in 2020 through effective cross-functional planning, meticulous site management, strategic product placement, and the creation of a “Holiday Central” shop experience.

Managed combined category P&L of $12m+ in annual BJs.com sales. Developed and executed category strategies that included: assortment planning and rationalization, promotional and inventory planning, and improved digital category and product page experiences. Category responsibilities: lawn & garden, appliances, housewares, heating and air conditioning, home improvement, grilling, and winter supplies. • Exceeded sales budgets in 2017 & 2018, +27% and +22% respectively. • Drove double-digit holiday sales comps in consecutive years through effective negotiation of complimentary deals (non-competitive to advertised club offers) and opportunistic one-time purchases.• Thoughtfully expanded online assortments via new vendor partnerships. Drove ~$1m in incremental revenue in 6 months through vendors onboarded in 2018.

Managed a combined category P&L of $10m+ in annual CVS.com sales. Responsible for achieving category site monetization targets. Category responsibilities: beauty and general merchandise categories. • Achieved category sales and profit targets through effective category prioritization, merchandising optimization, and omni-channel promotional and marketing programs.• Developed and executed a multi-year beauty strategy, bringing CVS in line with industry standards. Efforts included product page enhancements, category taxonomy revamp, adding category filters and attributes, creation of on-site monetization opportunities, and building a pipeline of test and learn ideas for future enhancements.

Managed digital marketing activities for CVS.com. Category responsibilities: beauty, skin care, nicotine replacement therapy, and general merchandise. • Provided digital leadership for the “CVS Quits” stop smoking campaign in 2014. Key contributor to the creation of the corporate site. Managed all digital content and placements to maximize on-site campaign awareness and enhanced the nicotine replacement category ahead of launch.

Managed a combined category P&L of $50m+ in annual Staples.com sales. Department responsibilities included software, peripherals, digital imaging, and gift cards.• Drove market share leading sales and profit growth in core technology categories through disciplined weekly promotions, innovative digital marketing strategies and new pricing models.• Enhanced the software download experience on Staples.com and expanded the program from a pilot of five software publishers to a scaled solution of hundreds of publishers. Grew this business to $10m+ in 2 years.• Managed a rapid assortment expansion strategy, nearly quadrupling my category assortment in less than 3 months.• Achieved and maintained category conversion rates that exceeded baseline Staples.com metrics.• Partnered in the development of in-depth multi-year/multi-channel category strategies.• Managed multiple Product Specialists fostering self-development within a fast-paced and productive team environment which resulted in a promotions and career advancement for both associates.

Managed a combined category P&L of $30m+ in annual Staples.com sales. Department responsibilities included software, surge protectors, cables, technology services, and extended warranties.• Launched one of the first downloadable software solutions among brick and mortar retailers in the US. Delivered strong first year sales for this initiative exceeding $3m. Awarded 2010 Staples “Team Award” for cross functional efforts to successfully launch this platform.• Assisted in the development of a small business account management program including vetting and launching a new technology services assortment, training a dedicated sales team, and creating a dedicated website for the initiative.• Negotiated annual agreements, quarterly marketing programs and weekly promotions with industry-leading vendor partners to generate cost savings, revenue and website traffic for Staples.com.• Collaborated with promotions and marketing teams to creatively and successfully drive category results.

Responsible for delivering on the Staples brand promise of making office products easy to shop and buy both online (Staples.com) and in print catalog vehicles.• Worked closely with category managers to understand and execute merchandising strategies on the website and in print catalogs.• Maintained industry-leading category assortments encompassing thousands of SKUs over multiple product categories.• Proactively expanded responsibilities to develop core merchandising competencies and financial acumen by taking on category management roles and stretch projects.• Awarded Merchandising Team of the Year award in 2005 and 2006 for “Achieving outstanding results in key Staples Business Delivery categories.”

Acted as production liaison between Staples internal advertising agency and Staples Business Delivery merchandising team to create and effectively merchandise products in Staples catalog vehicles.• Partnered with merchants to understand product strategies/requirements and transform those concepts into optimal page layouts and effective catalog merchandising.• Managed all content and design processes for assigned catalog pages.• Reviewed pages for accuracy, consistency and compliance with Staples brand guidelines.• Coordinated product and creative materials between account services, copy-writing, image management, merchandising, designers, and Staples’ external print vendor partners.

Managed a portfolio of clients and implemented successful recruitment marketing strategies.• Supervised the creation and production of original ad copy and themes within an agency environment.• Presented clientele with a consistent flow of new ideas and proposals with an emphasis on customer service and proactive account management.• Allocated client advertising budgets effectively within print, online and out-of-home advertising vehicles.