Focused on content and programming, subscription performance and lifecycle marketing, and product and growth or experimentation analytics.* Expanded Business Intelligence team from six to over 30 data researchers, analysts, and scientists at its peak* Optimized the Product Development Roadmap by developing a KPI framework for measuring the business impact of Product Features and scaling experimentation analysis via the creation of an AI-supported automated reporting lab * Optimized Marketing Investment by creating Subscription Health models, frameworks, tools, and regular reporting that generated easy-to-understand and actionable insights into customer acquisition and onboarding, retention, churn, and lifetime value* Supported Slate Planning and Greenlight Decision-Making by developing a Content Valuation Model, an Audience Segmentation Model, and Content Performance reporting that considered subscription acquisition attribution, consumption, completion rates, and behavioral impacts on retention.* Optimized Social Media Marketing Tactics with detailed reporting, tools, and research on campaigns utilizing data directly from platforms as well as third-party solutions, including YouGov, TubularLabs, ListenFirst, and Sprinklr

Led business intelligence reporting, analysis, and insights efforts as a senior staff member at CTD Digital.* Built the Business Intelligence function for CBS Television Distribution’s Digital Division from scratch, securing the budget for a three-analyst team* Created KPI Reporting and Analysis framework for a portfolio of seven digital properties including ETonline.com, InsideEdition.com, DrPhil.com, StarTrek.com, and their associated Social Media presences * Partnered with Measurement and Tracking Engineers and Backend Data Engineers to develop requirements, test, and accurately track and report on site launches, product feature changes, video playback, digital ad solutions, and third-party reporting, including the launch of FAST channels like ET Live* Provided insights, analysis, and recommendations for content and social strategy that helped grow brands like Inside Edition to over 10 million YouTube Subscribers (and ET and Dr. Phil to over 5M) while increasing social video revenue exponentially through both programmatic and direct brand sponsorship programs

Responsible for driving and defining the product roadmap for Examiner.com (across online and mobile). I led a team of product managers and a user experience lead to determine and deliver the product vision of Examiner.com and the publishing tools (CMS) that managed content across the AXS Digital Network.

As half of the editorial and programming leadership responsible for Disney.com and other Disney branded digital initiatives, championed content development and editorial programs focused on delivering delightful and informative experiences to brand fans and families. Supervised a large and diverse team tasked with driving both planning and production (from initiation to execution) of programming, content, and site development. Owned the overarching editorial and product calendar for Disney.com while defining and regularly reassessing the voice and tone of our areas of responsibility while maintaining the Company’s standards for quality and excellence. Worked closely with creative, technology, business development, ad sales and ad operations colleagues to improve processes, define and clarify revenue and business opportunities, and on the best ways to execute and implement them.

Drove site production, content, and programming strategies for the general audience and fan oriented areas of Disney.com to create and deliver a premium online guest experience. Developed new content offerings (blogs) that were noted for enhancing our audience experience on the site.

Responsible for the development and rollout of a major redesign of Disney.com and new content management tools, solutions, and processes in conjunction with the change. Acquired, wrote, and got approved business requirements and functional specifications for the project. Prioritized features and releases. Oversaw user experience design and information architecture development. Communicated progress, reasoning, and change to senior leadership, partners, development teams, and all impacted parties. Key stakeholder in approving releases. Managed a small team of business analysts, project managers, information architects, and user experience designers.

Led an in-house digital agency services team responsible for the production, strategies, objectives, and budget of online initiatives for Disney-branded and non-branded sites focused on corporate, television, music, theatrical, games, publishing and various other entertainment ventures. Coordinated project schedules, resources, and vendors. Created content strategies that aligned business unit marketing goals with the needs and expectations of Disney Online and its audience.