Brand marketing strategist inspired by a collaborative, metrics-driven, and cross-functional approach to creating demand generation programs to strengthen the relationship between the brand and consumers.Accomplished experience driving growth and augmenting of brand value for 20+ years in the USA and Canada for leading businesses such as Quiznos, Tokyo Joe’s, Toyota, and other leaders in their respective markets. Maximized creativity and metrics-driven execution in the development of brand attributes and brand messaging for transformational business results, propelling revenue growth, brand exposure, and market expansion.Rare marketing philosophy centered around the identification brand equity dilution, with the perspective that it isn't always a ‘marketing diagnosis.' Broad-scope business vision and competencies, offering value-add and underpinning ability to connect the dots.☑ Metrics-Driven, Profit-Aligned Brand Building Strategy. Calculative and innovative in designing brand marketing maneuvers to exploit and maximize all channels and platforms. ☑ Team Building & Culture Change. Builder and incubator of high performing teams who exceed their own expectations and become ambassadors of new execution-focused and brand-aligned organizational cultures. ☑ Strategic Consultancy. Marketing partner to small, midsize, and large corporations. Formulated rebranding strategies and ignited a shift in mindset—away from research-based brand marketing philosophies to offering differentiating and innovative value to consumers.☑ End-to-End Marketing Operations. Budget management to campaign management, and performance management (reporting, analytics, conversion), technology leverage, and alignment with sales, stakeholders, and consumer market. ☑ Business Process Optimization. A strong partner during critical company phases such as M&As, designing and implementing new systems and processes as the Chief Strategy Officer to enable post-merger synergy and growth.