This work focuses on brand development and identity work as well as print and web design. Clients have ranged in industry from the apparel, eduction and technology fields to the occasional government contractor.Clients include:• Discovery Communications• PureInfluencer• Lynchburg Symphony Orchestra• Institute for the Psychological Sciences (IPS)• Showpitch• Tarpon Tale Inn• Sharenext Media• The Noun Project• Designürd• DC Icons• Maxtena Inc.• Techwise LLC• Virginia Tech Athletics• Virginia Tech Dept. of Engineering• Vriginia Tech Student Union

Since joining Goodwin Motor Group the work has been nothing short of transformational, both from an IT and Marketing perspective.In both arenas I manage team members that are both on-site and remote. I act as the bridge between the necessary details and the big picture for the COO and company ownership.Major Marketing items:• Performed a major brand refresh for the organization including logo, visuals and taglines• Organized and facilitated multiple activation and charitable events (Blood Drives, 5K races, Golf events, etc)• Organized and help establish off-site company events (Holiday party, Summer Employee Appreciation)• Transitioned all customer facing websites (9 domains) to a single provider• Perform website assessments and improvements on a monthly basis• Improved SEO ranking for all business sites• Improved CPC• Increased non-bot web traffic by 150%• Managed Freelance contractors• Increased the Google Star ratings for each business location• Increased social media following counts• Updated all CRM email templates• Introduced broad email marketing• Established relationships with media vendors allowing for advertising on regional radio, TV, OTT and Digital Advertising networks throughout Maine and New Hampshire• Lead the process in establishing the company's charitable philosophy and frame work• Work with all third-party digital providers, tools and integrations to ensure functionality, ROI and general value to the goals of the business• Perform hands-on creative workMajor IT items:• Established an IT Helpdesk• Hired qualified IT support personnel• Transitioned the organization from a desktop work environment to a standardized laptop and docking station workstation setup to support hybrid and flexible work• Oversaw the installation and implementation of security camera systems across multiple physical facilities• Transitioned the entire organization to a new ISP and Phone system provider• Set up a Managed Printer Service provider

I led the in-house digital and design team for Prime Motor Group, representing a growing 20 brands and 60 rooftops across the U.S.Responsibilities:• Championed Prime’s brand standards and usage across all outlets and media types• Directed and grew the group’s creative and digital asset strategy• Mentored designers and fostered an environment that promotes collaboration and growth• Project management and timeline development for the creative department and key stakeholders• Supervised production deliverables for the design department, partners and vendors, holding all partners accountable• Engaged vendors and service suppliers to fill specialized needs and develop efficient and beneficial partnerships• Identified areas of technical, staffing or system needs and research and vet appropriate solutions• keep current with brand compliance and pre-approval processes for the automotive space

I managed the art direction, execution and management of the organization’s diverse forward facing efforts for a membership that furthers the profession of Industrial Design.• Created a scalable visual system for seven reoccurring annual conferences(5 regional, 1 international and 1 medically focused event)• Initiated community outreach by piloting, managing and producing the industry e-newsletter designBytes• Updated the visual language for IDEA, the International Design Excellence Awards• Advised on promotional strategies, campaigns and collateral with conference event partners nationwide to enhance programs’ awareness and produce program materials

Responsibilities included creative development, implementation and management of integrated marketing campaigns for national automotive brands including: • Infographic design - launch of the 9th generation Honda Accord • Digital (front-end site development, wire-framing, site design) • Social media (Facebook, ODA, Instagram, Twitter) • Targeted (email blast and direct mail campaigns) • Traditional (magazine and newspaper print, design elements for use in television production) • Collateral (merchandising, point-of-sale and vehicle wraps) • Out-of-home (billboard and signage)Client base: Chrysler Group LLC (Ram Truck Month), Honda and Acura regional dealer group associations, Acura, Audi, BMW, Honda, Mazda, Infiniti, Lexus, Mercedes-Benz, Mini, Nissan, Porsche, Smart, and Toyota.Internally I identified and created solutions to streamline the acquisition and use of factory supplied creative assets as well as in-house creative designs and resources by implementing tools and methodology to insure efficiency and accuracy.These efforts in conjunction with my teammates played an integral part in making Tier10 an INC. 5000 and The Agency 100 award winning company.

Job responsibilities included the following: the reproduction of branding and corporate logos to be used on multiple surfaces and media for promotional marketing, creation of web graphics for email and online campaigns, the production of custom original graphics and art, communicating directly with vendors and managing the flow of information from client to account executive to manufacturer. Worked as the sole designer on all accounts. Notable clients included: The Washington Castles, The Baltimore Ravens, The Washington Red Skins, The Washington Nationals, The Philadelphia Eagles, DC United, Sta-bil, AAA and Kraft foods.

Job responsibilities included editing and revising print ready art for screen-printing production through traditional and digital printing techniques, the creation of new graphics for the online product design lab, the prioritization of client needs and production time lines, the development of in-house graphics and the management of the departmental monthly design competition.Major projects included the refining of the overall production system, the creation of Adobe Illustrator action sets to be used throughout the department, and building out the custom clip-art library and font sets.

• Managed the upkeep and use of shop equipment• Set and maintained facility hours• Advertised, cataloged and handled the sales of plastics and modeling foam core

• Researched consumer and existing product trends across multiple markets• Concept development and rapid prototyping of household appliances• Focus Group research• Developed branding mechanisms for existing products

• Processed, adjusted, enhanced and printed digital and traditional photos• Sold and taught customers how to use “point and shoot” and DSLR cameras