Jason Olive Email & Phone Number

Cremorne, VIC, AU

Melbourne, Victoria, Australia

Interim/parental leave role

Running a lovely award-winning team across Marketing, Fundraising, and Partnerships.Recipient of two 2023 FIA Awards. The national awards for excellence in fundraisingThese awards are a chance to recognise the dedication and passion of our team and partners in creating outstanding campaigns that truly make an impact for those affected by Australia’s.

Mebourne

Movember APAC and part of the global leadership team.Highlights include:- Building the marcomms strategy for three Movember campaigns- Worked through a re-brand which subsequently saw us grow income, with a focus on retention and value per head though the app- Planning and launching a number of programs and health interventions, including Dad In Progress.

Melbourne

Melbourne, Australia

• Developed two new divisions for the Melbourne business: strategy and content, delivering substantial YOY revenue growth from existing Wesfarmers clients and new clients
• Mentored and led the strategy and content divisions (Up to 5 people from Strategy Director to Content Designer) via ongoing professional development as 2IC and part of the senior leadership team nationally
• Devised and implemented an innovative approach to new business which drove more purposeful conversations with prospects and higher conversion rates across pitches
• Helping connect the dots between communications and media strategy. Professional highlights:o Guest lectures at Deakin and RMIT universitieso Annual multi-channel digital strategies for several brands

Melbourne And Sydney (part Of SenateSHJ)

• Delivered commercially-driven strategies by leveraging smarts across digital content, conversion rate optimisation, data and technology for clients such as Coles and Treasury Wine Estates
• Identified and shaped a video product which drove sizeable YOY growth
• Hired and developed an editorial team which was essentially a mini real-time newsroom for clients
• Pitched and won a number of Tier One clients, competing against leading agenciesProfessional highlights:o Full website redevelopment for several clients including Vic Govt Healtho Content Marketing for Pepperjack wine.

London, United Kingdom

Professional highlights:o Significantly grew the portfolio of digital clientso Implemented successful content strategies turning audience and traffic into leads and saleso Employed a number of techniques to increase productivity for the team, including a team re-structure to improve content generation and publishing processRELOCATED TO AUSTRALIAContinued.

Professional highlights:o Applied qualitative and quantitative research methods to drive more effective conversations for pharmaceutical brands to have with healthcare practitionerso Distilling complex data into digestible insights