Interim/parental leave role

Running a lovely award-winning team across Marketing, Fundraising, and Partnerships.Recipient of two 2023 FIA Awards. The national awards for excellence in fundraisingThese awards are a chance to recognise the dedication and passion of our team and partners in creating outstanding campaigns that truly make an impact for those affected by Australia’s deadliest female cancer.The team was honoured to have won:*Best Strategic Partnership for ‘Take on Cancer in Your Undies’ our partnership with Hanes Brands.The campaign saw nearly 50,000 pairs of teal undies sold through Bonds, Jockey and Bras N Things and Coles supermarkets – raising over $300,000 and helping increase awareness of ovarian cancer to a new and far-reaching audience.*Impact Through Events for ‘Workout 4 Women 2021’.In its second year, we reshaped this challenge which yielded a 143% increase in participants (including loyalty/churn focus) and delivered an 895% ROI.These achievements wouldn’t have been possible without the generosity, dedication, and talents of the incredible partners we work with.Was able to step into the interim CEO role for a period during my tenure here.

Movember APAC and part of the global leadership team.Highlights include:- Building the marcomms strategy for three Movember campaigns- Worked through a re-brand which subsequently saw us grow income, with a focus on retention and value per head though the app- Planning and launching a number of programs and health interventions, including Dad In Progress (below)- Launching new fundraising products and bringing in new partnerships, including Monopoly (case study below), saw the launch of a limited edition board game and demonstrated 'health by stealth' and weaved in health via the gameplay. The campaign sold 30,000 units and the campaign concluded with an art gala where renowned Melbourne artists reimagined Mr. Monopoly for 2020 and auctioned their works.- Created a successful and disruptive moment to win back revenue fronting into the age-old problem of pash rash. As an extension to this campaign launched the world's first pash rash moisturiser with Triumph & Disaster and an innovative 'Show Us Your Mo' out of home activation with JC Decaux that scanned facial hair and rewarded MoBros with the pash rash product, Movember Rain. (also linked to below via Campaign Brief and JCDecaux).- Supercharged the annual MayEight campaign to help men connect virtually via a day-long wellness festival, featuring workouts, mindfulness, comedy, and gigs. It was our most successful MayEight to date.

• Developed two new divisions for the Melbourne business: strategy and content, delivering substantial YOY revenue growth from existing Wesfarmers clients and new clients• Mentored and led the strategy and content divisions (Up to 5 people from Strategy Director to Content Designer) via ongoing professional development as 2IC and part of the senior leadership team nationally • Devised and implemented an innovative approach to new business which drove more purposeful conversations with prospects and higher conversion rates across pitches • Helping connect the dots between communications and media strategy. Professional highlights:o Guest lectures at Deakin and RMIT universitieso Annual multi-channel digital strategies for several brands

• Delivered commercially-driven strategies by leveraging smarts across digital content, conversion rate optimisation, data and technology for clients such as Coles and Treasury Wine Estates• Identified and shaped a video product which drove sizeable YOY growth• Hired and developed an editorial team which was essentially a mini real-time newsroom for clients • Pitched and won a number of Tier One clients, competing against leading agenciesProfessional highlights:o Full website redevelopment for several clients including Vic Govt Healtho Content Marketing for Pepperjack wine: http://bit.ly/SteakDiariesPepperjacko Live broadcast and communications approach for Wynns Coonawarra wine: http://bit.ly/Wynns1

Professional highlights:o Significantly grew the portfolio of digital clientso Implemented successful content strategies turning audience and traffic into leads and saleso Employed a number of techniques to increase productivity for the team, including a team re-structure to improve content generation and publishing processRELOCATED TO AUSTRALIAContinued to freelance in this role when first arriving in Australia.Also contracted for several brands, including Lavazza, Mojo and Catalina Sounds Wines and SensisProfessional highlights:o Saved Lavazza significant overheads by switching from an agency to freelancer model and developed an approach for digital content (website and social) to be delivered in-house. Also developed Lavazza's very first influencer program with Gary Pepper Girl across multiple sponsorships ensuring the outcomes connected with overarching communications goalso Launched new e-commerce channels for Lavazza, educated and provided counsel for a number of senior stakeholders who were less au fait with digital content

Professional highlights:o Applied qualitative and quantitative research methods to drive more effective conversations for pharmaceutical brands to have with healthcare practitionerso Distilling complex data into digestible insights