• Oversaw brand perception and narrative development, identifying customer pain points and communicating unique value proposition• Developed social content strategy and produced library of original visual assets, driving leads from high-profile clientele and directly resulting in millions of dollars in revenue • Led initiative to increase trust in brand by revamping e-commerce presence and increasing domain authority through SEO-optimized editorial content / product pages• Guided creative direction of copywriting / visuals with external agencies for email marketing and paid advertisements

• Led GTM strategy for Mode SixtyFive and Sonnet, resulting in record sales and mass adoption by mechanical keyboard community • Oversaw outreach and managed partnerships with prominent media outlets, content creators, and leaders in adjacent industries to elevate brand equity (published in Forbes, Hypebeast, TechCrunch) • Identified and implemented multiple channels for increased conversions — including an affiliate sales program, paid search campaigns, and revamped product pages • Operated social media channels, crafting in-house content and growing Instagram following 370% (from 9K to 33.5K) / Twitter following 3400% (200 to 6.7K) • Worked closely with cross-functional stakeholders to guide direction of product roadmap via extensive market analysis

• Implemented lead generation strategies by managing syndication of inventory, improving detail of vehicle listings, and increasing visibility of lease specials• Imparted brand stories and values to help customers develop brand affinity• Offered relationship-based sales experience tailored to clients’ lifestyles• Increased awareness of product via events and customer outreach

• Created evocative vehicle imagery to both convert prospective owners and highlight desirable features/configurations for existing clientele• Increased community engagement, using Instagram as an acquisition channel for new customers (2-10x engagement, +35% followers) • Maintained and cataloged globally recognized online gallery of McLaren vehicle configurations

• Helped to facilitate seamless transition of new luxury retailer in dealer group by carrying over professional imagery for marques - Lamborghini, Rolls-Royce, Bentley, Aston Martin• Carried out location photoshoots for new vehicle launches, prototype models, and celebrity endorsements - in addition to event photography for high profile luxury brand partnerships and track days• Mentored new photography staff for consistent brand image and quality• Maintained website via improvements, up-to-date lease specials

• Assisted students with industry standard photography tools (Phase One, Profoto, etc)• Oversaw rental system for cameras, lighting equipment • Maintained photography studios, darkrooms, and digital printing labs

• Assisted with instruction of analog photography course (VIS 165) • Managed inventory of darkroom equipment and supplies

• Assisted VP of Design by storyboarding key UX interactions, mocking up UI elements, researching and documenting best practices for VR ergonomics• Designed tangible assets for marketing strategy, logos for app suite

• Managed and executed all in-house photography needs for marketing team• Created high resolution assets for engineering team (mobile / web)• Executed photoshoots for press / publication use• Conceptualized visual marketing campaigns

• Founded website and managed team of 5 writers• Worked with 150+ companies and PR agencies to arrange coverage of products• Wrote 70+ in-depth reviews, including original product photography • Managed social networking outlets

• Produced content with 100k monthly views • Wrote 150+ reviews and 300+ news posts• Established contacts at companies to arrange product coverage• Oversaw other editors to format and prepare content for publishing