Jason Turner Email & Phone Number

San Rafael, California, US

ID Lab is a full-service marketing agency specializing in the energy, cannabis and consumer products markets. We meld strategy and creativity with behavioral science and data to overcome modern marketing challenges.

Manhattan Beach, CA, US

Responsible for all aspects of D2C and B2B marketing, branding, and content. My team and I are successfully growing both our own as well as our advertising partner brands in an industry that changes by the minute. The secret to our success is remaining true to our vision of helping our users live better lives through the intelligent use of natural wellness.

• We profitably grow businesses through omni-channel strategies and marketing. We help CMOs, senior management; marketing and ecommerce teams drive growth through sound strategies and flawless execution.Areas of Focus:
• Integrated/omni-channel marketing and strategy (digital and mass media)
• Ecommerce optimization and rebuilds
• Go-to-market plans and execution
• Business and digital strategy
• Mobile strategy and marketing

Portland, Oregon, US

Lead strategy and analytics teams to craft and deliver amazing employee experiences.

• Lookmatic is a fast-fashion Rx eyewear brand that designs and retails its on-trend Rx eyewear and sunglasses online; at prices everyone can afford. (think H&M meets Zappos for eyewear)
• Led all aspects of the business (incl. full P&L responsibilities)
• Increased net revenue by 3x while improving all other key performance indicators by an average of 4x
• Rebranded the company and overhauled marketing to better resonate with the target market
• Renegotiated key partnerships (e.g. suppliers, manufactures and creative agencies) thereby decreasing opex by 15%
• Restructured all teams and operations - improving the overall health and speed to market of the business

New York, New York, US

• Full P&L responsibilities for 6 lines of omni-channel (ecommerce and retail) business
• Restructured all facets of multiple online businesses and brands (marketing, operations and business models)
• Led all D2C (direct to consumer) marketing (omni-channel)
• Sourced and led the implementation of a new global ecommerce platform, 3PL, inventory management and customer service
• Designed and implemented new CRM practices resulting in 50% increase in AOS and 2x ALV
• Increased qualified marketing database by 88%

Manhattan Beach, CA, US

• Led and manage an interactive team comprised of creative, search, technology, strategy, analytics, production, ad unit developers and program management
• Overhauled all interactive operations to gain operational efficiencies and increase product quality
• Introduced and leading new services (online marketing strategy, search, analytics and digital production
• Integrating online team with offline team to form unified creative and marketing strategies and tactics
• Restructured team to operate more effectively as well as align with market opportunities
• Oversee all hiring for interactive roles

Boston, MA, US

• Conceived of, built and led a 200 person/$150M multi-channel marketing & digital services agency within Sapient - Now known as SapientNitro
• Personally generated and managed over $120M in revenue (excluding media)
• Identified and led the acquisition and integration of a $40M+ marketing agency (Planning Group International)
• Drove digital media marketing campaigns for clients; one such effort resulted in $1B in profit (over 4 years)
• Led multi-channel primary and secondary research/analysis to drive segmentation and establish key strategic directions
• Responsible for the P&L of the agency/division

Marketing and E-commerce Specialist•Co-lead the creation and management of new interactive services division•Created and executed traditional and interactive marketing/brand plans and campaigns•Developed e-retailing and e-commerce sites for both B2B and B2C companies•Devised off-line and on-line marketing and merchandising strategies. (Example – highly.

Marketing Manager•Directed consumer and trade marketing (including P&L) of 8 mainline retail brand categories with gross revenue of approximately $100,000,000 (948 sku’s, 4 manufacturing facilities, multiple distribution channels)•Authored and implemented business/marketing plans (encompassing all elements of the marketing mix)•Established and executed.

Kitchener, ON, CA

Created and taught course is advertising strategy, execution and measurement.