We build innovative strategies, concepts and activations to help brands grow by understanding the needs of retailers and shoppers, giving them both reasons to buy.Our understanding of the needs of all constituents also allows us to partner with innovative MarTech solution providers to better position, communicate and pilot their offerings among consumer brands and retailers.I'm an award-winning hybrid marketer using creativity and business acumen to find unique & strategic solutions to business challenges that leverage todays digital tools & media opportunities to unlock growth. A background in creative leadership in General, Digital, Shopper, Multicultural, PR and Consumer Promotion makes me uniquely suited to lead the holistic solutions needed to cut through todays fragmented marketing environment.www.parabolicagency.com

Tasked to grow agency business through organic growth with clients assigned &new business by delivering best-in-class creative solutions and by creating marketablecapabilities in Digital and Environmental Design. CREATIVE LEADERSHIP ROLE: Developed client relationships, built creative briefswith a cross-functional team and then led my team and IMC teams to innovatebusiness-building ideas through fresh omnichannel solutions. Responsible forbudgeting and profitability.DIGITAL PRACTICE LEADER: Helped found and then led The Mars Agency’s Digitalcapability. Responsible for Digital Strategy, Creative, Production and Media Buying across all Mars Agency clients for approx 2 years (2010-2012). ENVIRONMENTAL DESIGN TEAM LEADER: Redefined & rebuilt capability and 10-person team at Mars to deliver Store Design, Category/Aisle Reinvention & 3/Dprojects across all Mars Agency clients—Retailer and Brand.

Dimensional photographic sculptures that engage the viewer through juxtapositions and adjacencies of context, content and meaning. A decade-long collaboration between Nancy & Jason Unger whose work is held in corporate and private collections.ungerandunger.com

At Alcone, I was part of Measure Twice, a joint venture between Rapp and Alcone. Our team was focused on using interactive and emerging technologies to bridge the gap between 1 to 1 and 1 to many marketing, generating higher ROI for our clients.Before joining the Measure Twice team, I led the creative, studio, print production and merchandising teams handling work for six Mexican beer brands distributed by Heineken USA. This eighteen-person creative group was responsible for conceptualization and execution of all English and Spanish language below-the-line efforts including national promotion, POS, events, sponsorships, packaging, merchandising displays, shopper marketing, customer and regional marketing as well as some brand identity and advertising work. We also created promotions for Hasbro Games and advertising and promotions for Zantac. In addition to my creative responsibilities I was accountable for keeping my group on budget and our account profitable.

I was given a mission: help blow the dust off the iconic but tired Grand Marnier brand, and make it relevant. We re-energized the brand with a full 360-degree marketing effort based on a compelling “start the conversation” platform. Advertising sported a seductive new design and provocative, conversation-starting headlines tailored to the media in which they ran. All POS, displays, promotions, and events reflected the new positioning. TracyLocke also tapped my previous Hershey’s experience, asking me to direct their shopper marketing, customer marketing and NASCAR sponsorship work. My solid Hershey’s relationships opened the door for us to pitch and win incremental business that incorporated emerging technology and events. While at TracyLocke I also worked on PepsiCo, developing promotions, POS and trade marketing materials for Pepsi Multicultural, Lipton, Aquafina, Tropicana, Dole, Sierra Mist and Mug Root Beer.