Marketing Director
Roseville, Il, Us
Develop and execute a strategic plan for growing Fusion Tech, including inbound and outbound marketing, event marketing, lead generation and sales funnels, creative direction, and developing campaign-specific content.Notable Achievements:Increased company revenue by $3.5 million and market share by 35% in 1.5 years.• Researched product market to determine marketing strategy.• Designed brand deliverables, including creatives and content style.• Developed inbound and outbound campaigns to drive leads, including LinkedIn marketing, content marketing, advertisements, tradeshows, training seminars, white papers, ebooks, catalogs, and Google Adwords.• Established KPI’s and marketing analytics.• Trained and assisted sales team in developing content to close deals.Developed company as a top brand in the food processing industry.• Identified trends within the industry to focus sales and marketing tactics.• Created strategic plan to grow marketing and sales effectiveness.• Developed relationships with industry publications to publish company supplied articles and photographs.• Implemented content marketing strategy to establish the company as the leader in service and support.