Jason Vaske Email & Phone Number

Carson, California, Us

Riverside, California, Us

Cultivated a winning marketing strategy through coaching 8 directs, 24 matrix members, and 2 external agencies. Influenced consumer purchase through digital marketing, in store signage, consumer packaging, events, influencers, DTC and advertising. ACHIEVEMENTSENERGIZED AND REVITALIZED THE K&N BRAND IDENTITY across 3,800+ consumer packaged skus, enhanced in store signage in 10,000+ brick-and-mortar locations, energizing +1B impressions, generating 20% POS increases, gaining new distribution, improving customer brand trust, and increasing NPS score.SYSTEMATICALLY DROVE 47% REDUCTION in sku count, improving average inventory turns, and strategically balancing product portfolio while strengthening competitive position in the marketplace.ESTABLISHED COST EFFECTIVE IN-HOUSE MARKET RESEARCH, capturing voice of consumer, and improving decision-making.INSPIRED PRODUCTION OF AWARD-WINNING DIGITAL ADS AND PRINTED MATERIALS THROUGH meticulous discernment resulting in 4 Marcom awards and vendor of the year award for superior digital content.FORMULATED 4 PRICE INCREASES AND 7 PROMOTIONAL events within 12-month cycle to off-set inflationary costs, gain awareness, and posture products for premium market positioning.FOSTERED TEAM COLLABORATION AND ENRICHED COMMUNICATION through servant leadership resulting in 90% employee satisfaction rate, 95% on-time results, and 100% collaborative 360-degree marketing campaign implementations through paid, owned and earned media channels.

Rancho Cucamonga, California, Us

Carefully planned a turnaround strategy for consumable garment care business unit, improved P&L through 18% COGS reductions, and boosted consumer appeal 2X.ACHIEVEMENTSACTIVELY ADVANCED A TURN-AROUND STRATEGY and obtained executive buy-in for the lint roller category through detailed competitive cost modeling, alternative supplier vetting, performance benchmark testing, and strong vendor negotiation to reduce material costs by 18%.PROPELLED CROSS-FUNCTIONAL TEAM COLLABORATION TO OVERHAUL BRAND IDENTIFY, functional industrial design enhancement, brand mark creation, and label aesthetic garnering 2x lift in consumer appeal. SPEARHEADED VOICE OF CONSUMER RESEARCH to develop product claims, substantiate packaging design aesthetic, and obtain executive buy-in for implementation.

Rancho Cucamonga, California, Us

Advanced brand and product growth of #5 cookware market share manufacturer and #1 stovetop coffee brand leader in the U.S. market. Cookware CAGR 8%. Coffee CAGR 18%, 3.6% cumulative gross margin increase (2012-2017)ACHIEVEMENTSTHOROUGHLY CRAFTED AND PRESENTED 5-YEAR GROWTH STRATEGY to board of directors and gained support for implementation. Created and launched 8 new cookware lines in 2015. P&L resulting in 8% sales growth and 10% gross margin improvement.PROFESSIONALLY FOSTERED COLLABORATIVE CUSTOMER PARTNERSHIPS through product development, mutual objective setting, and strong negotiation. Averted a $5M sales loss in 2014 through exclusive product launch with key customer.CREATIVELY DIRECTED +$1M BUDGET, BRAND STRATEGY AND POSITIONING to gain +1B earned media impressions. Carefully negotiated trade media contracts, directed marketing communications, website, social media, and product position.KEENLY NEGOTIATED DOMESTIC AND INTERNATIONAL BRAND LICENSES AND INFLUENCER CONTRACTS to enhance company competitiveness in key product segments and channels of distribution culminating in a 25-year license with Bialetti Industries, Italy for specialty channels and Black & Decker brand license for mass and e-commerce channels.

Rancho Cucamonga, California, Us

Championed product innovation and $4M strategic growth for cookware and bakeware segments. Progressed to subject-matter expert in coated and uncoated cookware and bakeware products.ACHIEVEMENTS CONCEPTUALIZED, INVENTED, AND INTRODUCED INNOVATIVE COOKWARE with Bialetti® Aeternum® Evolution: the first nonstick, white interior, oven-safe, induction capable product on the market and recognized as Innovation Top 5 Finalist – Cook/Bake by the International Housewares Association.FOUND $4 MILLION IN WHITE SPACE AND ORGANIC OPPORTUNITIES with customers in ceramic ovenware, repositioning GoodCook® nonstick bakeware and obtaining Oneida® cookware placement in 2010..

Bradley Beach, New Jersey, Us

Hired to diversify the product portfolio and reduce risk on core candle category. Developed and launched patented product Scent Pods® and warmers innovation. Acquired small surface cleaner company to redevelop/relaunch as Homeology plant-based liquid cleaning solutions. Work included product plans, strategies and schedules. Pricing and profitability management along with sales forecasting. Marketing communications as it relates to catalog, newsletters, website, email, product knowledge.

Atlanta, Ga, Us

Product line management of U.S. manufactured CPG sold domestically in retail and B2B and international retail. Responsibilities included P&L, product development and strategic planning. Product categories included glassware, ovenware, residential and industrial lighting products.Product management of consumer-packaged goods sold in retail and B2B channels of distribution both domestically and internationally.