Jason Van Beveren Email & Phone Number

Everett, Wa, Us

Seattle, Washington, Us

I currently work as the Senior Manager of Product & Lifecycle CRM Marketing at Big Fish Games, overseeing strategic Lifecycle & Product Marketing direction for all live service titles, and two pre-release games. Some recent accomplishments include:- Fully owning the reactivation of two communication channels (email and in-app events) to bolster healthy lifecycle experiences for players. This has quickly improved D30/D60 retention rates by 15 - 30%- Developing the Marketing Attribution program, to demonstrate ROI on marketing campaigns and create an analytics template for multiple stakeholders. All Product Marketing work created within Big Fish now has causational data to support its effectiveness.- Establishing a lifecycle CRM model for EverMerge that is designed to maintain lift in player engagement and monetization past the D1 and D7 windows. ARPU generated by these programs is 40 -50% higher than organic returns.- Generating the templated CRM strategy for upcoming titles, streamlining the release process and Go To Market strategy for several unannounced titles.- Developing segmentation strategies to improve early-stage retention for legacy titles as well as both pre-release games.

Seattle, Washington, Us

I started my time at Big Fish Games as a Manager of Product Marketing at Big Fish Games, overseeing the marketing and lifecycle efforts for all Casino titles as well as building GTM structures for upcoming, unreleased titles.This included, but was not limited to:- Building GTM strategies to facilitate release trajectories for harmonize marketing strategies for new, unannounced titles- Creating CRM strategies for Push Notifications, Email, and in-app engagement, with a focus on improving monetization and multi-day retention figures- Generating lifecycle marketing structures that allow multiple titles at Big Fish to market to players at a personalized level, giving them content that accurately supports their journey- Organizing a monthly reporting cadence with delivery and presentation to game teams, company personnel, and C-level leadership.

London, England, Gb

I served as the Senior Brand Manager at Improbable, overseeing the marketing vision and positioning for Scavengers on PC and consoles.I built the GTM strategy to bring the game to PC platforms, starting with the initial release the game into Early Access on Steam and the Epic Games Store.Later, I built out the Console Closed Alpha program and shipped the game on Xbox and PlayStation consoles, while laying the groundwork to market the game as a lifecycle service. This includes overseeing partner marketing efforts, coordinating with agencies on full scale promotional campaigns, and building strategies to drive healthy lifecycle management.

Seattle, Wa, Us

As a Senior Product Marketing Manager, I was tasked with overseeing the marketing strategy for three separate F2P mobile applications. This is primarily focused on engagement and retention strategies, with the goal of improving sessions, revenue, and payer conversion. This includes...● Helping bring three separate social casino apps to the mobile market, aiding the GTM strategy then transitioning to full lifecycle management to chart the player journey from install to re-engagement.● Creating in-app marketing events to improve engagement. This led to notable improvements in revenue, and high attachment rates from payers and whales. ● Building and organizing content roadmaps to serve as a definitive resource for all marketing activities.● Overseeing all in-app marketing content, including scheduling, asset creation & management, and full deployment within apps.● Revamping marketing strategies to better connect with players in Push Notifications, email, social, and in-app channels.● Driving the end-to-end marketing strategy by working with creative teams, individual marketers, and stakeholders to build the brand vision and reach company goals.● Running A/B tests within each of the apps to determine effectiveness of content.● Deploying a full set of dashboards and analytics for internal stakeholders, allowing them to see the impact of individual marketing channels and their contributions to overall performance.

Seattle, Wa, Us

As the Senior Social Community Manager at DoubleDown Interactive, I oversee the social media strategy for all apps. It's not just about Page Likes... I work with a metrics-driven solution to demonstrate the impact of social media posts, so we can see how our content drives unique player counts, game sessions, payer conversions, and overall revenue from our social content.Highlights include...● Building and executing the social media brand strategy for the studio's partnership with The Ellen DeGeneres Show, supporting in-game content, in-show placements for the game, content & brand guidelines, and working with internal/external stakeholders to drive KPIs focused on installs, game sessions, and payer conversion.● Formalizing content strategy guidelines for the brand's social media posts to combat player fatigue and historically low organic numbers. This has resulted in a 118% increase in transactions. As a result, one out of every four transactions for the game is a direct, measured result of a social media post. ● Building short and long-term campaign strategies designed to increase game sessions and unique players/payers. In three years, this has led to a 200% increase in overall channel revenue and a 350% increase in sessions, reaching an all-time high for social in 2018. ● Formalizing a monthly report schedule for management and key stakeholders. These reports highlight directly measured metrics generated from organic social media posts, including total revenue attributed to channel/campaign, transaction counts, and session data. These reports are granular and provided across all apps.● Generating monthly Competitor Analysis reports that highlight positioning for our apps within a competitive space, to demonstrate the health of our content and further drive innovation.● Working with internal Legal teams to deploy trademark guidelines for brand usage in social media

As the Head of Player Experience, I oversaw the Customer Service and Community Management departments, supporting both the in-house titles as well as third party published content. My tasks included, but were not limited to...● Working on the GTM market strategy for three separate mobile titles● Implementing Zendesk as the full-service CS option for the company, including the creation of internal support documentation and deployment of the Zendesk Embeddable code into all Unity-based games● Providing for the studio-wide needs on reporting, macros, views, and insight into tickets for the sake of product development.● Maintaining a consistent a 99.5% Player Satisfaction rating with the Support team (measured since studio launch, through February 2016)● Deploying product-specific dashboards with up-to-the-minute data on overall health, issue tracking, player satisfaction, and key metrics for internal teams within WG Cells.● Implementing a full report structure for game teams to provide them with insight on player feedback, key areas for improvement, and sentiment.● Managing the Alpha test process, including player registration, feedback surveys, and tester outreach, across thousands of players using TestFlight.● Identifying the voice and PR strategy for the company brand and upcoming titles● Building the entire social media plan for all titles - including staffing, management of content calendars, and event coordination.

Seattle, Wa -- Washington, Us

For two years, I worked as a Community Marketing Manager at PopCap. I worked on Bejeweled Blitz as the Lead Community Manager, building campaigns to support content releases and interacting with influencers and monetizers to maintain a healthy community state. I also helped with the PlayStation 4 release of Peggle 2, raising awareness for the release and assisting with key marketing content, building out the Facebook page to drive pre-orders, and writing PlayStation Blog posts to support the title release.Some of the highlights of my time at PopCap: ● Managing the entire social media strategy for Bejeweled Blitz, one of the largest brands within PopCap Games and a top title within the Free-to-play market segment. ● Developing and implementing strategies for driving community engagement and participation for over 6,000,000 players.● Maintaining an average Organic Reach of 1.6M views on all Facebook posts, as well as a continued growth trend in Page Likes and PTAT, using absolutely no ad-buy.● Implementing full marketing strategies for in-game promotions with a focus on player interaction as well as driving non-monetizer conversions and revenue.● Producing a recurring video segment which has earned more than 1,500,000 views in six releases. ● Building PlayStation Blog posts to announce the launch of Peggle 2 on the PlayStation 4.● Creating event strategies to connect with fans and raise awareness of multiple PopCap brands.

San Francisco, Ca, Us

● Created and executed digital and social marketing strategies for brands like Uncharted, inFAMOUS, Starhawk, Madden NFL, and Tekken.● Worked closely with global marketing teams to deliver actionable social media analytics and tactics at world-leading companies, including Sony, Microsoft, Electronic Arts, and Namco Bandai.● Managed and aided in the creation of innovative digital applications, including Starhawk: Build Your Team, which employed a clever algorithm to make the campaign personal and social for each user.● Wrote hundreds of pages worth of blog, Twitter and Facebook posts in the tone and voice of the customer, inspiring millions of social interactions across multiple brands, including the PlayStation Blog.● Aided in the creation of press releases and media communications across multiple brands.● Developed long-term strategies for multimedia content release, focusing on global releases with high visibility and return.● Served as on-site event coordinator and Community Manager at key showcases for the company, including the Penny Arcade Expo, San Diego Comic-Con, Fantastic Fest, and private launch events.

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