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As Director of Marketing, I was tasked to develop and manage the virtual marketing strategy for Peak Campus. This included creating a custom website platform that could support and meet the needs of 70 student housing properties. I also introduced the first SEO and SEM strategy for the company, helping achieve a 95% occupancy rate in 2014.

In times of growth, organizations must cultivate new ideas; breed innovation withoutlosing its identity. At The Collier Companies, I live just outside the normal day-to-dayoperations. I focus on what our organization will look like tomorrow and help shape thetools we need to get there.---Achievements---* 95% PENDING DOC. REDUCTION: By reducing the average time it takes to process and sign a guarantor (co-signer) form to 1.9 minutes (Down from 6 days)using… Show more In times of growth, organizations must cultivate new ideas; breed innovation withoutlosing its identity. At The Collier Companies, I live just outside the normal day-to-dayoperations. I focus on what our organization will look like tomorrow and help shape thetools we need to get there.---Achievements---* 95% PENDING DOC. REDUCTION: By reducing the average time it takes to process and sign a guarantor (co-signer) form to 1.9 minutes (Down from 6 days)using digital signature technology, I was able to virtually eliminate pending paperwork.* 1,200 MAN-HOURS SAVED: By automating the roll-up process for the portfolio’s weekly leasing report, I was able to reduce the time spent from 6 man-hours to 3 minutes per week.* 1ST APT. SEARCH ENGINE: By leveraging Google’s search technology, I developed the first apartment specific search engine by a multifamily housing management company. The release of version 2.5 of ApartmentsInGainesville.com saw an immediate 60% increase in traffic.---Responsibilities & Current Projects---SYSTEMS DEVELOPMENT: I am currently restructuring the company’s sales workflow; developing processes for our leasing specialists that will improve the probability of adopting a paperless leasing process. Such improvements include lease paperwork reduction and a sophisticated roommate matching system using algorithms for placements.WEB DEVELOPMENT PROJECT LEAD: Currently in the beta stage, I am responsible for the development and deployment of 38 community websites with a proprietary online leasing system as our end goal. Version 1.0 is now live.. Show less

As Director, I guide the strategic vision of the company with a team of 10 employees. Under my leadership, The Collier Companies has outpaced its competition in both revenue growth and decreasing advertising expenses. My focus is geared toward the development of well-executed marketing & revenue strategies.---Achievements---* 19% REVENUE GROWTH: Increased Net Rental Revenue by 19% over 3 years, using a start-low-end-high pricing strategy I developed.* 49% EXPENSE… Show more As Director, I guide the strategic vision of the company with a team of 10 employees. Under my leadership, The Collier Companies has outpaced its competition in both revenue growth and decreasing advertising expenses. My focus is geared toward the development of well-executed marketing & revenue strategies.---Achievements---* 19% REVENUE GROWTH: Increased Net Rental Revenue by 19% over 3 years, using a start-low-end-high pricing strategy I developed.* 49% EXPENSE REDUCTION: Since 2009, I’ve been able to reduce the average cost to generate a new lease from $307 to $159 in 2011 by identifying advertising mediums with the highest ROI.* 12.5% OCCUPANCY INCREASE: As documented in my published Units Magazine article, I was able to increase the portfolio’s occupancy from 83% to 95.5% using ‘out-of-the-box’ techniques outlined in my first company- wide marketing plan.---Responsibilities---RENT ROLL MEETING LEAD: I oversee the weekly leasing & rents meeting for a portfolio of 38 communities. Each week, I meet with the regional managers to discuss leasing strategies and activity for the pre-season lease up for 432 different floor plans.FINANCIAL PLAN LEAD: Over the past 3 years I’ve been responsible for the annual revenue goals of the organization; setting rates for over 400 different floor plans and presenting the proposals to the CEO, COO and Owner.ASSET REPOSITIONING: I am responsible for developing marketing strategies for low performing assets throughout the leasing season. I have 3 regional leasing specialists that assist me in the development and execution of these action plans. Marketing & Advertising Plans: I am responsible for developing marketing strategies for low performing assets throughout the leasing season. I have 3 regional leasing specialists that assist me in the development and execution of these action plans. Show less