Sales Operations Manager And Co-Founder
Naviloan, Inc
Co-founded this company to fill the need for customer education in the increasingly complicated marketplace for retail mortgage products. Naviloan distinguished itself by providing a consumer-focused online loan comparison tools including real-time multiple lender pricing and rate vs. closing cost data Directed high-level sales strategy; created and managed a marketing campaign covering multiple media channels; supervised the creation of an interactive website that integrated data feeds from vendors; recruited, hired and managed employees through growth and contraction phases. Managed relationships and alliances with lenders, negotiated contracts with vendors, ensured legal licensing and regulatory compliance with multiple states, and managed the company financesLed a team of 8 salespeople- defined their duties, mapped their workflow in a customized CRM platform, set their compensation structure, set goals and held them accountable for performance, assisted in analyzing and pricing transactions, held motivational and educational meetingsCreated a call center with 6 employees on a rotating 10 hour shift, created and implemented sales scripts, created an innovative system for transferring "hot leads" to salespeopleExpanded the company into multiple states, increased market share and profitability; aggressively cut spending and saved capital during the incredibly difficult mortgage market meltdown that started in late 2007.