• Created Little Lemon Friends character and brand, an NFT project on the Ethereum blockchain• Achieved a revenue of $1.6M+ USD and 7.1k+ ETH(~$21M+ USD) secondary trading volume• Grew and fostered a community of 50k+ members across X(Twitter), Discord, and Instagram from 74+ countries, driving global engagement and brand loyalty• Cultivated brand experience and cross-Web3 IP collaborations; collaborated with American Eagle’s clothing line, ran campaigns on its billboard in Times Square NYC• Executed strategic business initiatives such as a $50K budget brand activation event at Angelina Bakery NYC and several web3 gaming integrations with leading Web3 IPs• Crafted effective marketing pitch deck and comprehensive branding kit for business and brand development• Onboarded and led a team of 15 staff members post launch covering IT, Project Management, Business Development, Social Media, Community Management and Illustration• Completed the acquisition deal of Little Lemon Friends, enhanced its market presence in the digital collectibles industry

• Amassed a social media following of 27.8k+ followers on TikTok and 6k+ followers on Instagram• Orchestrated all aspects of brand development, from conception to market launch• Utilized social media platforms to execute targeted brand promotion and fostered meaningful customer engagement, resulting in a loyal and active community

• Crafted compelling content that garnered widespread recognition and engagement within the Yspace community, significantly boosted the company's online presence• Exhibited exceptional communication and teamwork skills, effectively partnered with the founder and team to transform the company's vision into successful initiatives• Designed graphics for the company’s website, elevated the brand’s visual identity and appeal• Created impactful visuals for the pitch deck, powerfully conveyed the company's vision and strategy to potential investors and stakeholders