Jason W. Beck Email & Phone Number

Wilmington, Delaware, United States

Conshohocken, Pennsylvania, United States

Drive creation of marketing material and streamline processes for Merck’s Global Market Access (GMAx) division in diabetes and other franchises supporting all payer initiatives.* Developing the JANUVIA Loss of Exclusivity Resource Guide which will be used by Merck sales teams across the globe, providing critical sales strategies as the medication goes off of patent. * Designed a Budget Management Tracker tool that automatically identifies and highlights budget-to-actual variations for Program Managers within their franchises, allowing them to make quick financial decisions with their stakeholders.

Philadelphia, Pennsylvania, United States

With direct marketing teams reorganized under Lifecycle Marketing, Comcast was looking to make its Xfinity marketing a more audience focused, omni-channel experience. Responsible for the success of West Division direct mail, Movers direct marketing and direct mail performance analytics.* Furthered West division’s audience-first test strategy with two to three format, creative, and audience direct mail tests per quarter, focusing on mobile-likely and income constrained segments.* Introduced Movers communications experience for 61% of all Xfinity connects, with most connects for Comcast move related.* Established cross-divisional performance analytics team to share test and learn results across Comcast footprint and identified any performance reporting issues.* Featured speaker at ANA Data and Analytics Conference, presenting “Personalization at Scale —The Building Blocks of Success.”

Greater Philadelphia Area

With the focus of creating world-class, award-winning marketing for the Xfinity brand, the Marketing Communications team wanted a leader who could convert consideration into sales and product engagement. Oversaw day-to-day progress of acquisition and upgrade mail, acquisition email and customer onboarding.* Drove up to 329% response rate lift over existing mail by establishing direct mail multivariate testing creative and production program and executing 11 footprint-wide multivariate tests.* Reduced costs by $5.1M in two years by reimagining creative agency process while increasing efficiency and speed to market.* Increased email click-through and click-to-order rates by over 30%, molding acquisition email into established marketing channel with one of lowest costs per media connect in all of Comcast.* Cut customer likelihood to disconnect by 42% during first 90 days with Xfinity X1 onboarding program, integrating email, direct mail, and other communications to keep customers educated and engaged with new Comcast services.

Villanova, Pa

Modernized all acquisition and upgrade direct mail design to support Comcast’s centralized direct marketing strategy. Established the team, process and culture that made direct mail the third largest marketing channel at Comcast and one of the top direct mail marketers in the U.S.* Increased direct mail response rates over 10% year over year by implementing design best practices and rigorous testing regimen.* Designed creative process tracking system that managed over 800 tactics per year, enhancing efficiency, flexibility, and use of tactics across all of Comcast.* Built select team of direct marketing experts, establishing first direct marketing creative group within marketing communications department at Comcast.

King Of Prussia, Pennsylvania, United States

Developed B2B lead generation, sales acceleration and customer loyalty tools and campaigns for a corporate data networking and telecommunications company. Created Frequency Marketing, a multi-channel lead generation and customer up-sell campaign that increased sales appointment setting rate by over three-fold – 2006 American Business Awards Lead Generation Finalist. Initiated and executed multi-channel marketing plans, focusing on consultative relationship development between sales, prospects and customers.

Langhorne, Pennsylvania, United States

Executed direct-to-consumer mail and online campaigns for Shire US, a pharmaceutical company, and Ford Motor Company Insurance Services. Developed lead generation campaigns, conversion efforts and fulfillment programs for Adderall XR, an ADD/ADHD medication, in both online an offline channels. Established strategy and creative for Ford and Volvo insurance Web sites, e-mails, banner advertising, keyword buys, and search engine optimization.

Wilmington, Delaware, United States

Oversaw marketing and advertising efforts for Fusura, an online auto insurance agency. Established marketing goals for Fusura and determined the creative and strategic executions needed to reach them. Initiated and executed targeted direct mail, collateral, Web marketing and other advertising campaigns to promote lead generation to the Web site and call center.

Baltimore, Maryland, United States

Directed collateral, direct mail, print, interactive, outdoor and radio campaigns for Teligent, a telecommunications provider and Coverna Direct, a division of AEGON Insurance. Guided the creation and execution of direct marketing, focusing on brand integrity. Worked with research specialists to determine characteristics of high-value prospects.

Berwyn, Pennsylvania, United States

Conducted creative and strategic execution for direct mail programs for Cellnet, British Telecom, International Paper, Cable & Wireless, Advanta and MCI Telecommunications. Wrote creative briefs and directed marketing strategy for Devon project team.

B.A., German, International Studies, Russian

Activities and Societies: U.R. Crew Team, Phi Kappa SigmaBachelor of Arts in German and International Studies with a minor concentration.

German, Russian, History

Activities and Societies: Akademische Ruederverbindung WestfalenFocused studies on German politics, language and literature as well.