Jason Weck Roark Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

• Leading six category management teams covering the following retailers: Target, Kroger, Dollar General, Family Dollar, Home Depot, Lowe's, Costco, BJ's, Whole Foods Market, and Amazon Fresh. 6 Direct Reports, 8 Indirect Reports.• Leading artificial-intelligence based assortment optimization projects for several major US retailers across 7 different business units. Initial results have realized over $20M in sales gains. • Led cleaning department reinvention project for major Mass retailer. Test results of newly developed concept resulted in 8-10% lift in test stores, as well as 26% of shoppers claiming they would shop more often. The project also resulted in building a deeper more strategic relationship with the retailer, which has led to other incremental opportunities. • Helped guide case to implement a 2-brand strategy in cleaning wipes for a major Grocer. Wipes sales were up +35% in 2022.• Established new category management practice with Amazon Fresh in Q4 2022. Built five captaincies from the ground up.• In 2023 employee experience survey, scored 92.9% favorable employee engagement from my direct and indirect reports. This is 10.7 points higher than the Clorox average, and 6.8 points higher than the Fortune 500 benchmark.• Currently serving on Clorox PRIDE ERG leadership team as Chief of Staff.

Minneapolis, Minnesota, United States

Led Category Management, Shopper Marketing, and Omni-Channel Content groups for the Clorox Target sales team. 3 direct reports, 4 indirect reports.• Developed and directed strategy for Category Management Team (six captaincies) resulting in improved YOY scorecards from Target.• Established baseline expectations of category management, resulting in a more consistent standardized level of service across all captaincies.• Developed and directed strategy for Shopper Marketing team, resulting in increased ROAS on Roundel investment in 2021.• Led project to move Target sales team weekly reporting to Power BI. Time to generate weekly reporting decreased significantly as a result.

Eden Prairie, Mn

Acted as Sales lead on Nestle Purina’s portfolio of Cat Products. Responsible for managing sales and margin strategy (both in-store and E-Comm), promotional strategy, shopper strategy, and trade budget for 289 SKUs across 17 brand segments.• In 2019, helped negotiate first JBP agreement with Target for Nestle Purina since 2017. This resulted in NPPC's first year of positive sales gains at Target since 2014.• Sold in 50 new store-based items as part of March 2020 transition, as well as 19 Target.com only items. Items contributed several points of growth to the total NPPC portfolio in 2020.• Using store-level insights, made the case for, and sold in the first pallet program at Target for Nestle Purina since 2015. Program helped drive 52-week sales high in January 2020.• Using category and shopper insights, partnered with Product Development group to introduce 3 new variety pack SKUs at Target. SKUs ranked within the top 10 variety packs within 3 months. • Designed and sold in e-Comm focused shelf cling program at Target in 950 stores in January 2020. Stores with clings saw 20% higher sales on Pick Up/Drive Up than stores without clings.• Developed new shopper marketing initiatives in 2020 including: 1) December celebrity sponsorship program, 2) Hispanic-focused FSIs, and 3) Roundel programming to target consumers shifting to Drive-Up services. These Q4 2020 programs contributed significantly to topline results.• Other shopper marketing responsibilities included managing: 1) Roundel Strategy, 2) Circle Strategy, 3) Monthly FSIs, 4) Paid Search (Criteo), and 5) Influencer Target.com content (Curalate)

Greater Minneapolis-St. Paul Area

Acted as category captain and team lead within Target’s Pet Department (D83). Supervised team of 2 direct reports responsible for planogram maintenance and ad-hoc analysis. • Alongside Director, Category Leadership, helped lead project to re-imagine and remodel the Pet Department at Target. Worked on the project from the initial concept phase, through the design and test store buildout phase, and finally through in-depth consumer research into the concept. The project involved working with an agency, as well as several different groups within Purina and Target. These groups included NPPC sales, NPPC consumer insights, Target’s buying group, and Senior Target executives. Target remodeled 10% of the chain with the new concept in 2018.• Nominated for Purina Best in Show Award in March 2018 for leadership on reinvention project.• Led store-specific planogram system (JDA POG Generator) implementation for Nestle Purina’s Target Category Team. Implementation went live in March 2018, and drove positive comps in several segments.• Leveraged Nielsen and internal Target data to make the case for segmenting Litter planograms in stores with a heavy Hispanic shopper base. One new NPPC litter SKU introduced into Hispanic stores as a result in August 2018. SKU out-performed several competitive SKUs with wider distribution.• Led transition work at Target where new brands were introduced at Target in May 2019 and August 2017. New brands were successfully launched while keeping points of distribution for Nestle Purina brands flat versus the year prior.• Awarded 4.9 out of 5.0 on Annual Category Management Scorecard from Target in May 2019.• Completed GAP Partnership Effective Negotiator training course in June 2017.

Greater Minneapolis-St. Paul Area

Acted as category captain and team lead within Target USA's video game department (D207), as well as the validator for Target Canada's video game department. Supervised team of 2 direct reports responsible for weekly planogram maintenance and ad-hoc analysis. Performed monthly market share analyses by format and market segment. Performed ad-hoc analysis daily for the D207 buying team. Also assisted Director Category Management on analysis and presentations for other accounts such as Walmart, Best Buy, Toys R Us, Gamestop, Meijer, and Costco.* Awarded perfect 4.0 rating three consecutive years (2014-2016) on Annual Category Management Scorecard from Target.* Made the case for, and then led the process to revamp the department floor pad to expand space for the fast-growing Toys to Life segment. Department revamp and expansion took place on September 20, 2015. Year over year market share increased by 191bp.*Awarded Outstanding Category Management Team Award from Target in October 2013.* Awarded Activision AAA Award for outstanding achievement in April 2013.* Helped refine Q4 ad strategy which resulted in $2M in incremental sales for the department in January 2013 on Skylanders toys.* Provided strategic guidance for the launch of the Wii U platform, which resulted in over 100bp of market share gains vs the original Wii for month one market share.* Used Target's own systems (AAA) to make the case to double the space for the Skylanders Video Game and Toys. * Helped plan and launch first ever midnight-opening event for video games at Target in November 2012, resulting in a 2bp week 1 share gain.* Designed and implemented first consistent merchandising strategy for the entire department in January 2012.

Minneapolis, Mn

Acted as category captain within Target’s movie department (D58) – focusing specifically on value, catalog DVD, and multicultural assortments. Performed weekly market share analyses by format and market segment. Forecasted new release, recent release, and catalog promotions for the Target buying team. Performed ad-hoc analysis daily for the Target buying team.* Analyzed performance of inline Video 5 value fixture, and recommended moving the fixture to a $5 price point. This shift in price point resulted in a 6.2% ($1.4M) YOY gain in Q2 2011 sales.* After partnering with several Studios and NPD, revamped the African American Video 6 assortment. This resulted in a 14% ($80K) YOY gain in Q1 2011 sales.* Managed the Latino Video 7 assortment on an ongoing basis. Posting YOY sales gains for 4 out of 5 quarters.* Received special recognition from both Buyers and a Senior Buyer for providing exceptional support to their discussions with studios.

Provided Senior Account Executives and the Vice President with weekly scorecard updates into the state of Target’s business with USHE. * Leveraged AC Nielsen/Homescan consumer insights to develop 17.7% ($43M) of USHE’s 2010 Annual Plan for Target. * Forecasted sales weekly for recent release, catalog, and TV promotions. * Performed ad-hoc analysis daily for the Senior Account Executives and Vice President.

Provided senior executives at top-tier private equity and Fortune 500 firms with strategic, tactical, and competitive insight concerning possible acquisitions, including providing market information to grow newly acquired assets. Applied industry expertise across several sectors including: trade show, IT consulting, health care, medical device, industrial equipment, home building products, and component manufacturing industries.* Saved investor client $40M as a result of uncovering target acquisition company was to lose 40% of annual sales when two of the Top 10 customers were changing suppliers.* Uncovered $7M sales opportunity for trade show display manufacturer increasing sales by 10%.* Enabled negotiations to save client $5.6M by analyzing and identifying emerging trends that could negatively impact an oil-field services company.

Designed, sold, and implemented industrial heat and process control systems for industrial, medical, and university clients. Spearheaded management of the overall strategic marketing program.* Redesigned and managed corporate website, growing traffic more than 125% in each successive year.* Increased Internet sales from $5K to $145K over a 5 year period through website trend analysis, targeted development, and search engine optimization.

Orchestrated the design and execution of annual marketing plan and managed $100K budget.* Positioned company for future sales by creating and authoring sales and marketing literature as well as website content.* Played a key role in the company branding process through recommendations related to corporate look, trade show strategy, and marketing plans.* Improved public awareness by gaining six press mentions over a three-month period.* Drove lead generation by coordinating five national trade show and exposition appearances, including post-show analysis of ROI.

Mba, Management

Ba, International Relations

Activities and Societies: President, Delta Lambda Phi fraternity. President, Delta Lambda Phi Fraternity