Jason Westerberg Email & Phone Number

Cincinnati, Ohio, US

Boston, Massachusetts, US

• Hired as an individual contributor to build/scale operational processes, systems and metrics for the sales-led selling motion. Promoted in December 2022 to manage 3 people (1 Marketing Ops and 2 Data Analytics) and.
• Established and managed KPIs for all GTM functions on a weekly, monthly and quarterly basis - reduced 105 dashboards to 20 making it more efficient to track performance metrics
• Collaborated with Data team to build an operational report card, pipeline snapshots dashboard, and prospecting dashboard to prioritize companies using our open source product or free trial based on usage
• Led firmographic analysis of existing customer base to define our ideal customer profile and create sales segments to allocate our selling resources appropriately based on deal complexity
• Purchased and implemented Clearbit as our primary data enrichment source for HubSpot which drove better awareness of who our prospects and customers were
• Purchased and implemented Salesloft as our primary sales engagement tool and integrated with HubSpot which unlocked the ability to build an automated follow-up SLA’s and feedback loop with our lead funnel

San Francisco, CA, US

• Hired to lead Revenue Operations and evangelize the Mixmax product for RevOps.
• Redesigned performance metrics for company and GTM, built source of truth Salesforce dashboards and Google Sheet models to increase performance visibility
• Partnered with the Data team to sync Salesforce data via Fivetran into Snowflake to build revenue performance dashboards in Looker.
• Collaborated with the Data team to sync Stripe data via Hightouch into Salesforce to enable real-time visibility into self service and sales led ARR which enabled us to streamline processes and reporting.
• Sourced and implemented Clearbit as the primary data enrichment source in Salesforce.
• Assisted Marketing with purchase and implementation of HubSpot Marketing Hub, including the integration with Salesforce

Ghent, BE

• Promoted to a global director - built a team that reached 6 people (Sales Operations, Marketing Operations, Deal Desk, SFDC Admin and SFDC Developer) supporting day to day GTM operations and systems.
• Owned monthly, quarterly, and annual GTM performance analysis - leveraged metrics for internal QBR's to identify where we can make improvements.
• Led the integration of the LearnCore go-to-market team into Showpad after acquisition. Worked with Execs, Finance, IT, Sales, Customer Success and Sales Enablement to streamline process, systems and reporting to open a.
• Collaborated with Finance, Legal and Sales leadership to create a global Deal Desk team to streamline our quoting and approval processes. Increased ASP 20% and reduced DTC by 10% and multiyear bookings from 6% to 53%.

Ghent, BE

• Hired as the first Sales Operations resource in the US. Promoted two years later and hired a SalesOps analyst to support growth.
• Designed and deployed operational dashboards for Marketing, SDR's, Sales and Customers Success
• Designed and deployed the first global geographic territory model and formal rules of engagement
• Collaborated with Marketing and 3rd party consultant to migrate from HubSpot to Marketo - which enabled more flexibility, personalization and comprehensive scoring
• Managed inbound lead routing process and follow-up, implemented LeanData to manage advanced routing and record deduplication
• Implemented Conga Composer to manage quote generation which replaced a custom coded visualforce page which created multiple hours of work troubleshooting bugs every month

San Francisco, California, US

• Taulia exited via acquisition by SAP in January 2022.Hired as the first dedicated Sales Operations & Enablement resource when the company had 110 employees. I reported to the Chief Sales Officer (who was later promoted.
• Define KPI’s to drive actionable insights within the Sales organization
• Responsible for the distribution of weekly, monthly and quarterly sales forecasts, pipeline movement, and win/loss reasons to leadership in order to increase awareness by highlighting strengths and weaknesses
• Collaborated with CEO and Finance during investor due diligence for Taulia's Series D ($40M) and E ($46M)
• Partnered with the CEO to create a new sales process utilizing Action Selling training principles
• Selected a learning management solution (Litmos) and collaborated with the Solution Consultant team to create various courses (product overviews, sales best practices and internal tool support/usage) to administer.

Mountain View, CA, US

Wildfire Interactive, Inc. was acquired by Google in July 2012. Joined Wildfire in 2011, during the social media boom, in a Business Operations & Strategy Associate role where I focused on deal support, process improvement, operational reporting and systems across the Marketing, SDR, Sales and CS functions. In one year, the business over 3x'd ARR from $15M.

Santa Clara, CA, US

Recruited walk-on. Redshirt freshman, then utility reliever (1-4 innings) and made a handful of spot starts over the next 3 years. Ended my baseball career after needing Tommy John elbow surgery in June 2011.

Napa, California, US

Part-time jobs during summer breaks: Accounting Clerk 2007 - 2008, Bellman/Valet 2008 - 2010