• First marketer hired at $1.5m ARR – grew revenue to $16m in 3 years – 70% marketing driven• Built DEMAND community (2,000 members), annual DEMAND event w/ 7,500 registrants, Demand Gen U podcast w/ 2,500 monthly downloads• Won LinkedIn Creator of the Year in 2022, LinkedIn Innovation Award in 2021

I lead several functions within Marketing, including: Analytics, Paid/Organic Search, Web Experience/Engineering, MarTech, and Program Management!

I advise and consult with B2B technology companies on all aspects of their marketing operations, demand generation, analytics and technology needs. Currently working with Lytics.

Lead a global, 60-person organization comprised of Marketing Automation, Engineering, Analytics, Localization, SEO, and Program Management. Technologies included: Eloqua, SalesForce, Google Ads/Analytics/Big Query, 6Sense, Lytics, Workfront, and Drupal.

As head of Getty Images' Global Marketing and Demand Gen Operations, I oversee the processes, people, and technologies that take marketing ideas from brief to launch. Functions include Project Management, Web Development, Email and Marketing Automation, Analytics, Demand Gen, and Customer/Market Research.

Helping our clients be best-in-class modern marketers by providing the platforms, processes, and insights to drive the highest efficiency possible. Leveraging newer marketing technologies that support highly personalized and automated nurturing experiences. Developing new ways to test and optimize B2B marketing practices through advanced segmentation, predictive modeling, and lead prioritization. Delivering process to our clients to enable them to become data-driven marketers.

Designed, and managed the development and operations for an innovative social media listening platform, leveraging terabytes of big data, and text/theme/sentiment analysis using natural language processing technology.Championed and evangelized the platform to leadership to drive awareness and usage. Provided intelligence around all major product campaigns. Delivered insight to key stakeholders in brand and PR organizations.Delivered social intelligence to CVP-Corp Communications that provided an understanding of the social impact of major product launches. Insights used to drive change in PR activity for future launches.Designed and managed development of a new methodology for measuring PR effectiveness using news/social media, text analytics, and an advanced scoring algorithm – ultimately driving faster time to insight (days to hours) and a deeper understanding of what drives effective PR, all at a lower total cost than previous, manual methods.Won an organizational Collaboration award for the social media platform development and intelligence work.

Hired to build a strategic interactive agency team within a digital marketing measurement product company. Team’s charter: provide strategic measurement and optimization solutions across all digital marketing channels (web, social, mobile, search, etc.) for mid-sized through enterprise-level clients.Grew team from two consultants and $500k in annual revenue to a team of eight consultants with over $2.2m in annual revenue over the course of three years while maintaining a margin of over 40%.Responsibilities included: marketing, sales, hiring, employee development, budget management, consulting (40-50% of my time on client work), new offering development, thought leadership creation, social media (Facebook/Twitter management, blogging), promoting cross-team collaboration, and participating in speaking engagements.

A digital marketing analysis and optimization consulting practice focussed on developing partnerships with agencies that would outsource strategic digital analysis and optimization work to us. Developed innovative digital media dashboard that integrated data from sources such as Omnmiture, Webtrends, Radian6, Facebook, Twitter, and YouTube to provide clients with the ability to understand their digital media footprint across all channels.Sold the company’s intellectual property after only months in existence; kept the company intact in order to deliver freelance consulting services to previous clients.

Managed all measurement operations for large digital advertising agency. Managed large team of digital analysts who delivered insights and recommendations to large fortune 100 clients on website strategy, performance, and optimization.Client – Microsoft: Managed strategy and analytics for several B2B and B2C digital campaigns over several years. Developed measurement and learning plans, data integration strategies, reporting templates and performance dashboards. Optimized landing pages to generate higher engagement.

Hired to build a new strategic interactive agency team within a digital marketing measurement software company. Team’s charter: provide strategic measurement and optimization solutions across all digital marketing channels (web, social, mobile, search, etc.) for mid-sized through enterprise-level clients.Responsibilities included: marketing, sales, attracting/retaining talent, budget management, consulting (40-50% of my time on client work), new offering development, thought leadership, social media marketing (Facebook/Twitter management, blogging), promoting cross-team collaboration, and participating in speaking engagements.

Client – Expedia: Site Analytics Program Manager (consultant). Managed the implementation of Omniture/SiteCatalyst solution internationally for all Expedia branded websites (i.e. expedia.com, expedia.ca, expedia.co.uk, etc.). Defined, designed, and delivered KPI scorecards for various sites and teams. Managed vendor relationship between Expedia and Omniture. Designed and implemented method to track the halo-effect of online banner advertising impressions. Designed and implemented new multi-channel attribution model.

Spent first 8 years of my career starting in an entry-level customer service position and working my way up to a senior-level operations position in IT. Managed the development and 24x7 operations of all middleware supporting the mobile phone provisioning process, which included more than 70 interconnected systems and a team of 15 developers/support resources.IT Program Manager for the implementation of Siebel CRM system. Managed the conversion of over 15,000 customer service workstations from NeXT to Windows NT.