PDR Network is the largest, most well-known, and doctor-trusted publisher of clinical drug safety information regulated by the FDA. I was promoted into this role to focus on direct collaboration with nearly three dozen state and specialty nonprofit medical societies, professional liability carriers, industry groups, and both the FDA and the ONC to support physician engagement goals and realize leading healthcare initiatives.• Under direct guidance and supervision of the CEO/Executive Chairman, supported market testing, development, launch and uptake of industry-leading provider and patient-centric Electronic Health Record (EHR) and patient portal engagement initiatives required for federal Meaningful Use compliance and certification via portals integrated within EHRs• Directly managed communication and content for Continuing Medical Education (CME) courses on drug label updates, patient safety alerts, and PHRs for cosponsors The Doctors Company and Texas Medical Association• Collaborated with CEO and CMO on CPT code authorizing physician payment/reimbursement for reporting patient safety events and efforts to integrate Unique Device Identification (UDI) with EHRs• Served as key business contact for nearly seventy state and specialty medical societies and professional liability carriers including: American Academy of Family Physicians, American Academy of Neurology, COPIC, The Doctors Company, Medical Liability Mutual Insurance Company, Medical Society of Delaware, Professional Risk Management Services, and the Texas Medical Association• Supported member engagement campaigns for industry trade groups including the American Pharmacists Association (APhA), Council of Medical Specialty Societies (CMSS), and the Physician Insurers Association of America (PIAA) • Pursued and managed KOL roles for CEO/CMO/Executive Leadership at industry events including APhA, CMSS, FDAnews, HIMSS, PIAA, and National Patient Safety Foundation (NPSF)

PDR Network resulted from the merger of Medem with the Physicians’ Desk Reference (PDR). I was a part of the San Francisco-based healthcare technology communications team tasked with cultivating industry awareness of the new company and its relevance to improving patient safety communication between doctors and patients.• Directed public launch of first-ever online adverse event reporting tool for the safe and appropriate use of EHRs, in partnership with leading liability carriers and the Office of the National Coordinator for HIT• Informed alignment of all communication strategies, both internal and external, for patient and provider-facing corporate web properties, sales & marketing templates, collateral materials and events• Provided executive-level counsel and strategic direction for marketing, communications and public relations-related activities/initiatives focused on communicating online with providers and patients• Generated positive press coverage with key business, trade and consumer HIT outlets • Monitored technology developments and implications to inform business needs and analysis, marketing strategy/tactics, and product development roadmap• Championed member marketing efforts for more than seventy medical society and professional liability carrier partners (AAFP, AAP, ACOG, AMA, APA, COPIC, MLMIC, NORCAL, OMIC, PRMS)

Medem was founded by a consortium of nonprofit medical societies to develop the first interactive suite of online communication services for physicians and patients, including the world’s first Personal Health Record (PHR), and the Health Care Notification Network (HCNN), an FDA-endorsed and supported electronic communications platform for healthcare providers designed to improve patient/consumer safety.• Directed communication efforts and physician engagement initiatives related to expanding provider network of HIT-industry leading services for secure messaging, onlineconsults, appointment requests, lab results, the iHealthRecord PHR, and the HCNN, the first online patient safety drug Alert network• Influenced marketing and communications initiatives for HIT business partners including Allscripts, Google Health, LSU Medical Center, Microsoft HealthVault, Medfusion, Medical Mutual of Ohio, The Doctors Company, Northwest Physicians Insurance Group, St. Joseph’s Hospital System, UConn Health Center, and University HealthSystem Consortium• Launched first-ever YouTube physician video service featuring nationwide physician champions promoting online practice communication• Managed all patient and provider-facing collateral, templates and web content for physician-patient online communication, PHRs, EHRs, and CME • Network/member engagement efforts created strong national awareness and participation among physician subscribers, with online campaign rates averaging 27% open, 15% click and 92% conversion• Managed M&A communications to ensure seamless transition of physician-patient portal solution to Medfusion/Intuit Health, and of HCNN to PDR Network• Targeted media outreach produced favorable coverage in key health care trade publications and business/consumer press including Physician's Practice, Doctor's Digest, Health Data Management, Healthcare IT News, Physician's News Digest, The Chicago Tribune, The Los Angeles Times, and The Wall Street Journal

VolunteerMatch is the internet’s most popular destination for nonprofit organizations and volunteers. I was responsible for cultivating the nascent service into a thriving network – ultimately comprising tens of thousands of non-profit organizations and hundreds of thousands of volunteers – as well as protecting and enhancing a brand with local influence and international renown.• Member of Senior Management Team with responsibility for hiring, budgetary, and operational decisions• Strategic counsel and direction generated network growth of >2000% and ~$25M in ad/market value • National press efforts generated feature placements in Time, The Associated Press, USA Today, The New York Times, The Washington Post, Fortune, Forbes, U.S. News & World Report, Money, CNN, NBC, and ABC, helping to establish award-winning and highly regarded nonprofit as the sector’s most visited online destination • Creation of one of the first nonprofit social media channels led directly to feature coverage in The Chronicle of Philanthropy, an important fundraising/development publication• Led the organization to unprecedented single-year, dual-category Webby Awards, generating international press, widespread acclaim and enduring financial support• Led PR and communication efforts with national nonprofit partners including the American Red Cross, AARP, Goodwill, The National Multiple Sclerosis Society, and Hands On Network • Informed community engagement and corporate social media campaigns for Coca-Cola, Dell, Ford, Gap, Hospira, Horizon BCBSNJ, Johnson & Johnson, Levi’s, McDonald's, Medtronic, Microsoft, Nationwide, Nike, Target and Yahoo!• Designed and managed editorial and distribution cycle for national audience newsletters to highlight member activities, strengthen brand affinity, and organically grow readership from 15K to 500K• Collaboration with White House Speechwriting Office produced direct references in Presidential address

The Marin Humane Society is one of America's most highly regarded animal welfare organizations, and I joined at a time when it was struggling with a negative image within the community, and had experienced a drop in membership and donations. By the time I accepted a position with VolunteerMatch five years later, funding, membership (including volunteerism), and public perception were at an all-time high.• Member of Senior Management Team with responsibility for hiring, budgetary, and operational decisions, including annual report and seasonal giving campaigns• Responsible for production of marketing and advertising campaigns and collateral materials, including web site content and design, as well as quarterly production of 24-page print newspaper• Repositioned public perception of organization to achieve 25% growth in member and donor base. • Negotiated local and national cooperative community partnerships/cause-related marketing sponsorships to augment resource base and broaden branding efforts• Targeted PR pitches garnered publicity in The Wall Street Journal, The New York Times, Reader's Digest, Good Housekeeping, The San Francisco Chronicle and on CNN, FOX, CBS, NBC and CNET• Managed all executive interactions with media including interviews, regularly scheduled broadcast appearances, crisis communications and executive media training• Closely collaborated with Legal Counsel and Field Services Departments/Personnel to analyze contracts, documents, and testimony related to potential crisis situations• Negotiated strategic partnership with online retailer to cultivate 50% of annual budget• Accurate financial forecasting produced zero cost overruns