Jason Winston Email & Phone Number

Denver, Co, Us

Englewood, Colorado, Us

As the leader for all Commercial marketing activities, I am responsible for both acquisition and customer retention strategies to drive sales and revenue.Rebuilt marketing team and rebranded WOW! Business with new messaging, sales positioning, and overall marketing strategy for Small and Medium-Sized Businesses (SMB) and enterprise sales. Launched first lead nurturing and marketing automation program.Design and manage customer acquisition programs which include integrated demand generation campaigns and tactics including direct mail, SEO, display, as well as traditional media. Develop Sales Enablement and sales materials to provide product benefit and competitive insights. Partner with Product and Sales to ensure a closed-loop marketing process. Responsible for annual go-to-market strategy and execution.• Manage multi-million dollar budget that supports 4 sales channels representing more than 150 salespeople.• Increased revenue 17% with first lead nurturing and marketing automation program.• Streamlined call center web lead process resulting in 75% increase in sales opportunities.• Grew qualified leads 11% and sales 9% with improved demand gen campaigns and targeting.• Launched content syndication, growing leads 25% per month and lowering cost $175 per lead.• Provide thought leadership to drive pricing, offer and messaging strategies.

Philadelphia, Pa, Us

Chartered new role to drive product sales and customer acquisition through demand generation activities for enterprise named accounts, government, education, and mid-market sales teams. Created competitive messaging and product marketing materials to support sales. Managed marketing operations and lead management process to deliver marketing qualified leads within Service Level Agreement (SLA). Created a Schools and Libraries E-Rate marketing program to generate leads within the government channel. Utilized eRepublic to develop highly targeted campaigns. • Generated 30K SMB inbound leads per month through direct mail, radio, print, and more. • Increased leads 10% through lead procurement and appointment setting program. • Created 4% bid activity with government focused email marketing program. • Produced 5% of total sales in 6 months with first lead nurturing marketing automation program. • Implemented media mix modeling analysis generating millions of dollars over 18 weeks and saving 15% of media budget spend. • Conducted A/B and multivariate testing in direct mail and increased conversion rate by .05%.• Promoted to Director after 3 years as Senior Manager.

Philadelphia, Pa, Us

Directing and managing demand generation programs for the West Division of Comcast Business. Initiating and leading the first lead nurturing program for the seven regions of the West division.• Implemented first lead nurturing and marketing automation program to capture and market to leads that are not ready to buy and bring them through the purchase cycle resulting in a incremental contributions of total sales in the first six months. • Utilizing Multivariate testing in direct mail to more quickly test and learn to determine best combinations of attributes to increase response rates.• Manage all inbound lead generation strategies including direct mail, radio, print and more• Implemented Media Mix Modeling analysis that resulted in generating significant dollars of churn-adjusted revenue over an 18-week optimization period and an increase of f media budget efficiencies.

Denver, Co, Us

Managed marketing budget and coordination between agency and clients to develop engaging advertising, marketing campaigns, cross-sell, and up-sell opportunities. Led multi-channel programs including email, direct mail, Google search, Facebook, Yahoo display, landing pages, microsite, and mobile app development initiatives. Collaborated with Kaiser senior executives to obtain sell-in, consensus, and feedback to optimize programs. • Directed first multi-touch B2B nurturing strategy for Kaiser Permanente of Colorado.• Reduced cost-per-lead by 20% with creative digital marketing and social media campaigns. • Oversaw sales enablement programs for Cisco and Motorola Mobility.

Dallas, Tx, Us

Managed long-term client relationships for international marketing services agency. Performed the hiring and training of full-time and contract staff. Managed P&L for accounts, projects, and creative projects. Conducted social marketing test program to determine viable option for storage product market. Led and monitored SEO/Search Engine Marketing (SEM) program for optimization and provided reporting on results. Ensured creative brand consistency and programs were launched on time and within budget for clients, including Sun Microsystem, Comcast, and Arrow Electronics. • Alleviated office closure by right-sizing staff, improving client relationships, and expanding service offerings. • Transitioned from direct-marketing only capability to print, radio, TV, and interactive services. • Conducted campaign audits to drive best practices, lower cost-per-lead, and improve response rates. • Increased Sun Microsystem training enrollment 130% through multi-touch campaign.

Bachelors Of Arts, Public Administration

Bachelor'S Degree, Public Administration