I lead clients through comprehensive 12-month strategy roadmaps, ensuring alignment with business objectives and maximizing ROI. Additionally, I conduct and document paid media experiments, sharing actionable insights across the team to foster continuous improvement and innovation.

I owned the digital marketing strategy across paid media and organic channels to boost organic search visibility and ABM performance paid campaigns to drive revenue. Additionally I helped with the company's website design overhaul and responsible for moving from Wordpress to a headless infrastructure.

In the initial three months, increased digital marketing channel efficiency by 73.5%. Implemented an advanced digital marketing stack, automating 100+ experiments concurrently with state-of-the-art tools. Established a robust tag management process for accurate data tracking, enhancing performance analysis and enabling informed executive decisions.

Led a website overhaul, shortened delivery to 3 months. Hosted engaging webinars, repurposed into high-traffic blogs. Achieved 4K LinkedIn followers, 3K HeadSpin Univ. signups, and increased email list from 2K to 24K. Directed marketing team, fostering skill growth and hitting key targets.

Led global digital strategy, managing $3M budget. Developed diverse campaigns including SEM, retargeting, and paid social. Achieved 27% YOY revenue growth, optimizing channels for 60% increase in conversions and 34% CPL reduction.Aligned closely with sales, leveraging LinkedIn Sales Navigator for exceeding quarterly pipeline goals. Collaborated across teams to design impactful digital campaigns for brand awareness and lead generation.Managed data hygiene, procured new sources for improved accuracy. Oversaw agency for paid search, conducting A/B testing and SEO to maximize ROI.

As the first Digital Marketing hire I helped transform demand gen model to content-centric approach, driving 142% YOY revenue growth in 3 years. Pioneered in-house ad ops and content strategy, securing key deals worth $10M. Achieved 2X QoQ registration goals with first-ever SaaS free trial. Leveraged partnerships with publishers, influencers, and organizations for strategic ad placements and impactful content dissemination. Created compelling case study videos for website and sales enablement.

Creative ideation for renowned brands like Walmart, McDonald's, and Coca-Cola, crafting digital strategies rooted in consumer insights. Oversaw end-to-end digital operations, ensuring flawless execution and reporting. Recognized with 6 national creative awards for innovation.