Managing a creative team of 5 people, we tripled our Instagram following in 28 months, grew our YouTube channel from 10k to 50k subscribers, and our mailing list from 15,000 to 110,000 subscribers.I've overseen multiple digital media campaigns with traditional out-of-home marketing placements for the Justice Cup Campaign against Starbucks, the ADD SOY Campaign to address federal mandates in the National School Lunch Program, and our Eat Like an Olympian campaign in conjunction with the Summer Olympic Games.I've grown Switch4Good's presence and content creatively across all social media channels on a day-to-day basis, including Twitter, Facebook, Instagram, YouTube, LinkedIn, and TikTok. I'm responsible for analyzing trends and responding to breaking news by conceptualizing and creating content to amplify Switch4Good's brand and position online. I track, report, and interpret social media data analytics on a monthly basis to provide recommendations for new strategies and tactics to promote and educate the public through appropriate channels. I over see social listening and engagement with Switch4Good's digital audiences. I'm also the creative director and lead copywriter for digital communications including, but not limited, to website content, blog posts, and email newsletters.I've helped to innovate and collaborate on Switch4Good paid online advertising campaigns on Facebook, Instagram, LinkedIn, and Google. I've developed the brand and audience development strategy across all digital channels. I also review the performance of communications objectives across digital touch points and adjust our strategy and execution plan to ensure success metrics and KPIs are met.I consistently evaluate trends, assess new data, and keep up to date with the latest social media conten t creation strategies and techniques. I'm responsible for creating and executing creative content strategy and Switch4Good's voice in keeping with brand position and campaign priorities.

I created, launched and managed a global culinary and nutrition-focused social media brand with a 300,000+ follower platform on Instagram, Facebook, YouTube, Twitter, Pinterest and TikTok. I created and hosted the world's first plant-based primetime television series on Cooking Channel and Food Network Canada. I wrote an Amazon.com and Globe and Mail bestselling cookbook with Hay House, Inc. and toured the world as a live speaker, presenting at more than 250 international venues.

Wellevatr is the brainchild of Jason Wrobel and Whitney Lauritsen, two leading content creators, social media influencers, wellpreneur coaches, online business specialists and healthy living crusaders. They are the hosts of the popular podcast "This Might Get Uncomfortable".Whitney and Jason’s programs and products have helped people elevate their well-being and create positive momentum, boundless enthusiasm and inspired clarity in their personal and professional lives. Their offerings are infused with expert tips on optimizing health and body goals, improving mental health, relieving stress, managing time, unlocking more abundance and creating more energy every day.Wellevatr's mission is to help you get out of your own way, focus on what truly matters and make healthier choices that lead to sustainable results so you can feel more joyful, confident, loving and fulfilled. Through focused, intimate, heart-centered and effective strategies, we help people improve their overall wellbeing in every aspect of life - mentally, physically and spiritually - through powerful mindset practices to elevate their lives and unlock their inner super powers.With nearly 25 years of experience in blogging, video hosting, content creation and digital marketing, they offer a wealth of experience and enthusiasm to help you generate more joy, abundance and connection in your life and business.Whitney and Jason have been featured on the pages of Laika Magazine, Cosmo for Latinas, Men’s Health and VegNews Magazine, along with rocking television audiences on The John Stossel Show, The Steve Harvey Show, Cooking Channel and Food Network Canada.They’ve taught thousands of people their unique approach to wellness marketing at BlogHer Food, Rouxbe, The Longevity Now Conference, Wanderlust Festival, Wellspring Conference and have spoken on panels for Fitness Magazine and Blog Well Summit. Collectively, they actively engage over 400,000 followers on their shared social media platforms.

I managed and coordinated a new product sampling program and creative assets for Maison Le Grand's new line of plant-based yogurts and cheeses. I working intimately with more than 100 food, nutrition, and wellness influencers for global social media marketing campaigns on Instagram, Facebook, and YouTube.

I wrote sales and DTC copy for corporate websites, social media accounts, brochures, event signage, magazine ad placements, and print advertising campaigns.

I crafted online marketing copy, including DTC email newsletters, banner ads, website descriptions, road test reviews, and technical specifications for more than 250 consumer vehicles in the U.S. marketplace.

I created sales and marketing copy via print brochures, catalogs, website content, product reviews, and social media marketing campaigns for Fender, Squier, Gibson, and Epiphone guitar brands.

I managed email marketing, direct mail advertising, television, billboard, and radio campaigns. I coordinated all media buying, local and national public relations campaigns, a customer database of over 50,000 newsletter contacts, and worked in conjunction with the Director of Development on creative initiatives for state and federal fundraising campaigns.

I wrote website copy, banner ads, blog posts, email newsletters, and technical user instructions for the EFTPS.gov tax preparation website.

I created web banners, website copy, sales funnels, newsletter copy, scripts for Flash movies, and technical specifications for Ford Motor Company automobiles and SUVs, including the Explorer, Expedition, Excursion, Explorer Sport Trac, and Thunderbird.