• Directly manage a multi million annual spend marketing budget across search, display, and social media campaigns for Freedom Financial's mortgage lead generation business (Bills.com) and credit card debt relief vertical. • Work closely with the design team to develop and manage a creative test plan for optimizing click through and conversion rates.• Implemented Marin Software for reporting and optimization Bills.com's search marketing campaigns.

• Developed a landing page test plan and managed the test queue to improve the landing page conversion rate by over 40%.• Collaborated with the web development team in the production of mortgage tools and widgets to provide consumers the ability to analyze various mortgage situations with a prospective mortgage rate and to position Bills.com as a thought leader in the mortgage industry.• Played a key role in the launch of the Bills.com site redesign, conducting usability testing of various site prototypes and coordinating with the SEO team in defining SEO site requirements.

• Managed over 1 million keywords in the travel vertical.• Coordinated with the engineering team and the marketing manager to implement a system allowing analysts to override the automated bid management system and conduct manual keyword bid testing.

• Managed 2 search teams for a Fortune 100 insurance services client and a leading financial services client with 2009 marketing budgets of $20 million and $2 million, respectively• Coordinated with engineering team in the development of internal marketing tools for campaign optimizations, reporting, and analysis• Executed a $780,000 display marketing campaign promoting a leading national bank's retirement calculator tool. Reduced cost per calculation by 85% through site, placement, and creative optimizations• Managed client relationships by serving as the lead contact and providing periodic update reports on the current campaigns, future opportunities, and client issues