Originally from a design background, I am passionate about creating a real impact so that lighting becomes a powerful and positive tool for any space. Throughout my early lighting design career, i have demonstrated a skill for completing time-sensitive projects with attention to detail, building a reputation in the UK and UAE for dedication and reliability. My career direction evolved to incorporate sales and spent several years in this role driving business development, whilst maintaining excellent relationships with existing clients by ensuring efficiency and overall success.

Fagerhult is one of the leading lighting companies in Europe, with the Nordic Countries and Continental Europe incorporating its largest home markets. Outside of the Nordic Countries, Fagerhult’s strongest market positions are in the UK, Germany, the Netherlands, and Australia. The Group has subsidiaries in 20 countries, divided into four geographical business areas.Fagerhult develops, manufactures and markets innovative and energy efficient lighting solutions for professional environments. A wide range of products and solutions is offered within our three main product areas: Indoor, Retail and Outdoor. The business, brands and customers are often local. Consequently, operations are run locally through several companies with strong brands, reaching a variety of customer and market segments. Local sales are supplemented by a network of agents and distributors giving Fagerhult access to approximately 40 markets. Manufacturing takes place at the Group’s production facilities in Sweden, Finland, the UK, Germany, Australia, Turkey and China.The Fagerhult Group boasts eight strong brands, each with their largest market share in the respective home markets. Our principal brand name, Fagerhult, has the strongest base, Ateljé Lyktan operates in the niche market for cutting edge design, Whitecroft is a market-leading company based in the UK, where the niche company Designplan is also a major player along with LTS Licht & Leuchten from Germany and Eagle Lighting’s from Australia. In the beginning of 2014, the Turkish lighting company Arlight was acquired, giving Fagerhult the platform to step into a new, growing market.

I have seven years of lighting design experience, ranging from residential to commercial lighting solutions. I have a degree in graphic design, which gives me a creative edge in this field. Through my experience within the industry, i have developed a comprehensive understanding of the technical aspects of lighting.I have served as a lighting consultant for Chapman Bathurst (UK) and WSP (Middle East) which has proved to be a valuable experience when creating architectural lighting solutions. Earlier in my career, i worked for various manufacturers including Thorn and Concord Marlin, where i received an LIF qualification.As a senior Account Manager for Acoulite, I manage several key accounts to help achieve a yearly sales target. I liaise directly with the client and designer to produce a full lighting package to meet their design intent, while keeping the project within budget. I also support the sales team on large scale jobs that require my design expertise.