- Project managing the company wide migration away from an in-house developed e-commerce solution towards a platform based solution- Launched a new Shopify based E-commerce store for non-bike sales to maximise customer lifetime value- Developing and optimising CRM strategies and newsletter campaigns to optimise cart conversion- Publishing in depth and ongoing traffic and sales analysis, fully optimising the capabilities of the available data- Building new web pages and publishing website content in both English and German- Published a comprehensive Opportunity Mapping strategy for web-content and e-commerce- Published the payment method development strategy for E-commerce in 2024

- Implementing operational processes to enhance retail performance across all store locations.- Managing of fleet operations, visual merchandising, and the rollout of new demo bikes.- Successfully opened two new retail locations, providing local team training in Zurich.- Led retail sales forecasting for 2022-2023, consistently achieving targets. Oversaw the planning and rollout of a new POS system, streamlining operations in all showrooms.- Improving payment systems by automating processes and introducing new payment methods.- Project managed the payment strategy for the e-commerce store, collaborating with multiple Payment Service Providers (PSPs) to streamline the sales process.

- Grew the showroom team from 3 to 7 members, recruiting and onboarding management-level team members.- Advanced forecasting and tracking of sales and customer traffic to optimise showroom operations.- Optimised sales and warranty processes, enhancing customer experiences. Successfully managed the relocation to a new and larger showroom, ensuring a seamless transition.- Grew direct showroom sales by over 100% YoY, consistently exceeding targets.

With my expertise gained as account manager, I worked in the marketing team on improving the overall conversion of inbound leads, optimising the customer journey of our clients and our MRR. Tasks included:- Identifying and nurturing inbound leads - Creation of marketing campaigns on various channels- Converting previously dead leads (conversion rate of 10%) and improving the quality of leads by over 50%- Optimising our client newsletter to improve client engagement- Reworking the entire customer journey by identifying when our leads and customers should receive support, product & marketing touchpoints- Track ongoing metrics and provide marketing reports, insights and recommendations

Working directly with small to medium business owners, I experienced first-hand the challenges they faced within the digital age and improved their lifetime value maximisation with multi-channel campaigns.Tasks included:- Working with SMBS on identifying how we could help them stay on top in a highly competitive market- Selling hardware and software solutions to SMBs while overseeing the entire sales process- Growing the network of German clients by over 80, generating over 130k in revenue

- Supporting the head of Brand Account Management in her 
day-to-day tasks - Evaluating all brands and designers signing up to the platform, negotiating contracts and onboarding new brands - Working on creative projects such as product sourcing for our platform and onboarding new brands for the major department store ‘La Rinascente’ in Milan.- Assisting the Operations and Content team on various projects

I spent nearly three years working in the specialist-manufacturing sector, gaining significant knowledge about what it takes to operate in a small business environment. Tasks included:- Overseeing the entire manufacturing process, from sourcing individual parts to putting together the final product - Handling all administrative and logistical tasks - Marketing the brand on social media, online platforms, tele - and trade show sales