Within my internship I am working on a innovative value creation for the business model of Techonomy by introducing a new service: Techonomy Education. I contribute to the development of this new online education platform for (young) professionals, marketing managers, digital marketers and ambitious students.In addition, I contributed to the organization of the largest E-sports & gaming event in the Benelux: EsportsX. An event reflecting the impact and business opportunities within the E-sports and gaming industry, welcoming intriguing speakers like McLaren, MacDonalds and PSV.Within this internship my goal is to contribute with my innovative skills and strategic knowledge. In addition, I want to learn new digital skills and gain more knowledge regarding the enrichment and use of data within marketing.