1. DirectorGrowth Learning Solutions Pte Ltd2022 – PresentKey Business Projects New Product to Market• Launched a digital platform project for Singapore, Indonesia, and Thailand market, clocking more 50,000 users.• Help overseas partner in their digital transformations by developing digital platforms for sales and operations.• Open new bundle integrations with hardware company for Indonesia educational ministry tender.Business Development • Created business model for digital transformations in the education industries.• Created business model for educational marketplace for B2B2C educational market.• Co-partner with overseas education ministers to create new century projects.• Co-partner with publishers on skills development projects.Management Responsibilities• Managed a sales, production and development team.• Create strategic product developments for local and overseas partners.• Developed a system to track revenue pipelines: Driving the business for local and international resource.• Engaged in business development initiatives across all markets.• Managed channel sales for Singapore and Overseas.• Leadership Role: Marketing initiatives, events and promotions.• Created strategic brand building events.• Led a team to successfully launch educational conferences/seminars to support key corporate and sales directives.• Successfully launched new product development projects to meet market needs.• Negotiated prices, terms of sales and service agreements.• Recorded accurate and efficient records in the customer database.• Prioritized tasks and projects to meet tight deadlines.• Maintained knowledge of current market practices and policies regarding payment and exchanges.• Built relationships with customers to promote long term business growth.• Consistently met team sales goals.

Key Business Projects New Product to Market• Launched a B2C digital content project for Singapore, Vietnam, Indonesia and Thailand market, clocking USD $500,000 in three months.• Open new market in Thailand, Malaysia, Myanmar and Hong Kong• Open new bundle integrations with hardware company like Lenovo, Asus and BenQ for B2B and B2C channels.Business Development • Created business model for ‘Blended Package’ (print and digital) working with schools and learning centers to adopt digital class room. • Created business model for ‘Home Study’ for B2B2C market.• Co-partner with overseas education ministers to create E-examinations for schools.• Co-partner with hard ware company to provide on line education content package for schools and retailer.Adaptation of Global Products for Specific Markets• Successful adapt global publisher brand and content by licensing and convert partners content for local use. Able to reduce production cost and time which in returns higher profit margins.

Key Business Projects New Product to Market• Launched a new imprint of reuse existing content to customize for local and regional markets. Working with partners (Ministries, government/international schools, publishing house and distributors) to create customize products for local and overseas market. This new product score new revenue and branding for the EPH and partners business.• Introduce the first AR (Augmented Reality) assessment books using AR technologies to enhance student understanding as its part of immersive media learning for education in the 21st century.Business Development • Created business model for E-Assessment to be bundled with printed resources. Open up 30% of printed resource adopters to purchased digital bundles, achieving market share and 20% increase in margins for the business. Tender and won the MOE preschool creating text book, worksheets and teacher’s recourse for all MOE kindergartens. • Co-partner with overseas third-party platform to create ‘Adaptive learning’ products for retail and school markets.Adaptation of Global Products for Specific Markets• Successful adapt global publisher brand and content by licensing and convert partners content for local use. Able to reduce production cost and time which in returns higher profit margins.

• Sales and promotion for all local retail channels and schools.• Develop and maintain strong relationships with both existing and potential clients and to expand market share and develop new opportunities of business for local and overseas.• Develop effective sales strategies for the local and overseas, work with distributors to ensure they can achieve their goals.• Customize products for local and overseas customers.• Map, identify, target and manage new business opportunities for print and digital.• Business development in content for print and digital. • Event development and Launch of products.• Participate in tenders, pricing, licencing and manage cost in order to achieve profit.Manage sales, marketing and admin team to achieve team work and max customer services

• Sales and promotion for all local retail, e.g. bookshops, supermarket etc.• Sales and promotion for all local channel distributor. Booksellers and corporate Co (shell) etc. • Event development and Launch of products.• Sales and promotion for CD Roms for local and overseas.• Sales and promotion of Federal titles for overseas.• Organizer book fairs, e.g. World book fair. Leading a sales team for local retail sales.• Inventory and reprint of in-house titles.• Inventory and promotion of oversea titles. e.g. Chambers, ERA and SV.• Exploring new channels.• Inventory and promotion of Times Malaysia titles. Eg.CIMA and computer books.• Planning and budgeting company sales and titles.