Jasper Van Laanen Email & Phone Number

Amsterdam, Nh, Nl

The Hague, South Holland, Netherlands

I lead the marketing department for the global technology leader in the tracking of small flying objects (birds, bats and drones).

Netherlands

Founded the product marketing function at Lightyear, hiring & training a team of marketing professionals to optimise Lightyear’s product positioning and development.• Crafted product positioning and launch strategy for the world’s first solar EV, Lightyear 0 - incl. global launch event, digital content and tech deep dives. • Core member of the Lightyear 2 development team, driving the product narrative, feature prioritisation, variant and pricing strategy.• Shaped the product narrative for the Lightyear 2 launch campaign at CES Las Vegas 2023, resulting in 45k+ consumer waitlist sign ups in <30 days.

Amsterdam Area

Created the business case for the launch of Google’s flagship Pixel 7 phones in NL, SE, DK and NO in 2022. Developed market launch plan with buy-in from global senior stakeholders across marketing, sales, engineering and product management, resulting in the most succesful Google Pixel launch to date.

Amsterdam, North Holland, Netherlands

Marketing lead in the team that turned Northern Europe into the #1 EMEA revenue contributor for Google Nest in 2021.• Led go-to-market strategy for new product launches across 6 markets (incl. Nest Mini, Nest Wifi & Nest Audio).• Diversity, Equity & Inclusion lead for NL Marketing, helping program Black History Month at Google and creating Pride Easter eggs in Google Search.

Amsterdam En Omgeving, Nederland

Launched Google Home & Nest Hub in 5 countries (NL, SE, DK, NO, BE), overseeing product, retail and brand marketing and managing >$15M annual budget.• Created some of Google’s most impactful ATL marketing campaigns in Northern Europe. Winner of Google Marketing Gold Award 2018.• Partnership marketing lead for OEM, retail and content partners incl. Elkjop, Coolblue, Philips Hue (made ‘lights’ the #1 smart home use case), Netflix, Viaplay and Universal Music (highest purchase intent lift ever measured for a Google NL campaign).

London, United Kingdom

Co-responsible for developing the annual and quarterly plan for Google Marketing EMEA across 20 countries and all 7 product areas.• Managed a product excellence initiative to ensure closer collaboration between marketing product management, driving 74 product improvements across EMEA in 12 months.• Helped set up a user insights lab to generate deep user insights and write better creative briefs - connecting global strategy to regional insights.

Dublin, Ireland

Core role: Support and Strategic Optimization for BeNeLux AdWords Advertisers. Google Analytics (GAIQ) Certified & Certified AdWords Policy expert.

Rotterdam Area, Netherlands

Msc Strategic Management, International Business Administration, 8/10

Activities and Societies: Chairman of STAR Master Study Club Strategy, Commissioner of Commercial Affairs STAR International Congress.

Google Marketing Academy, Executive Education Course For Top Marketing Talent.

Undergraduate Exchange Program, Commerce

Elected subjects: Asia-Pacific Business, Environmental Economics, Strategy, Entrepreneurship & Innovation