Jay Capriotti Email & Phone Number

Decatur, Illinois, United States

Small Store Sales Manager

Springfield, Illinois Area

Sr. National Sales Executive• Lead 5 National Customers to develop, grow share, space, volume, and new brand penetration. Foster and build strong customer relations with the Corporate Headquarters.• National Customers are to deliver over 30MM servings and $70MM in category sales across business of 5 national customers. • Lead cross-functional team to exclusively introduce products into retailers that were selling competitive products or those whom have never sold beverages previously. Added 3,500 new points of availability in 2017-18. • Worked as player/coach to lead a portfolio of negotiations tied to customer retention and acquisition, managing negotiations concurrently, ranging in value from $44MM to $90+MM in contractual value. • Develop, test and execute winning sales, marketing and merchandising annual plans and strategies across retail, & sub-segments tied to driving brand affinity, unit sales, and tied to effective price/package plans. • Deployed suite of tools to drive one of Coca-Cola’s first e-commerce product sales and marketing platforms within 2 of the 5 national customers aligned to business segment verticals. Program now delivers in excess of 480,000 incremental units, & $1MM in incremental revenue to the system.

Springfield, Illinois Area

Region Key Account Manager Convenience Retail @ Coca-Cola Refreshments• Led 14 major Convenience Retail store customers to develop & grow our presence with these customers in a Pepsi dominant market.• Converted 12 of the 14 region customers ranging from no CMA to a 45% CMA. This delivered an incremental 400k EQ cases and $2MM in revenue across the region in a Pepsi market with share difference of +10pt. Finished 2014, 10.1% over annual business plan. • Consistently delivered growth in operating income while deploying retailer plans based on category insights, retailer ROI analysis and space planning resources. • Over position tenure, renegotiated 100% of portfolio without loss to competition and improvement in EBITDA metrics. • Developed and implemented national activation calendar with team focused on brand, package, point of availability growth and driving operational ease with the deployment of .edi resources.

Springfield, Illinois Area

Sales Center Manager Springfield/Quincy @ Coca-Cola Enterprise • Managed two Sales Center Facilities that cover the Central Illinois Territory covering Springfield, Decatur, Bloomington, Quincy, Hannibal Mo, and Keokuk Iowa markets. • Manager over 140 employees from Distribution, Merchandising, Warehouse, Sales, Administration, Cooler service, and Fleet.• Both facilities combine generated over 3.7MMcases & Revenues +32.5MM dollar sales• Achieved Total Operating income of 1,2MM annually over the past 3 years vs. Budget.• Increase Market Share in one of our largest customers over 2% in a competitive dominant market.• Converted Several Key Account Customers to a Coca-Cola program that never had a program with Coca-Cola in over 10 years.• Grew volume in these chains over 100% year 1, 30% year 2, and 29% year 3.• Grew Volume, Revenues, as noted above while lowering Operating expenses 1% annually over 3 consecutive years

St. Charles Illinois

Sales Manager Home Market @ Coca-Cola Enterprise• Managed 21 Retail Account Representatives, 2 Sr. Retail Account Representatives, 4 District Sales Managers, and 4 Merchandising Supervisors which oversee 83 merchandisers. • Turned two failing departments around and established a winning culture.• Grew Home Market volume from 70% to 80%. +10% volume & 1MM case sales• Collaborated with all Departments which had created Silo’s

Niles Illinois

Sales Manager Full Service & On-Premise @ Coca-Cola Enterprise Territory covers South to North Ave., North to Golf Road, West to Rt. 83, & East to the Lake Responsible for 12 Account Managers, 2 District Sales Managers, 1 Full-Service & Supervisor. #1 in the Lakeshore Division in Cat. III, YTD with a 13.14% increase vs. prior. This is coming off the Department being #1 in Lakeshore in 2003.• # 1 in the Lakeshore Division in the Wholesale Channel YTD.• Responsible for training and developing managers early in their careers to be successful.• Trainer & Facilitator in a 16 week course “Connecting with Customer” sales class for all managers with less than 1 year experience.• Responsible for creating and presenting proposals for major corporations, hospitals, & schools for exclusive contracts & beverage provider. • Outperformed Budget Volume 7.60%, DDNIS, by $0.12per case, which created 6.5MM in revenue 2005.