During my 8-year tenure as the Founder and Managing Director of Hiiper, a data and software solutions company, I led the development of innovative data propositions and software solutions for major retailers to optimise their pricing strategies. I managed the P&L, shareholder relations, and product development, creating client and product roadmaps while actively participating in prototyping new solutions alongside our IT team. My experience with large clients has sharpened my ability to deliver… Show more During my 8-year tenure as the Founder and Managing Director of Hiiper, a data and software solutions company, I led the development of innovative data propositions and software solutions for major retailers to optimise their pricing strategies. I managed the P&L, shareholder relations, and product development, creating client and product roadmaps while actively participating in prototyping new solutions alongside our IT team. My experience with large clients has sharpened my ability to deliver valuable and scalable IT solutions.Under my leadership, Hiiper achieved significant growth, with revenues increasing by over 150% annually for four consecutive years. At the time of my departure, the company employed 14 full-time staff, including IT, machine learning/data science, and commercial teams, and maintained profitability. Hiiper garnered recognition as the "Start-up of the Week" by Sprout and The Telegraaf, and received media coverage from outlets such as RTL Nieuws, Radio 538, NOS, and Algemeen Dagblad for our consumer application. Show less

As the Manager of the Energy Taskforce at Sanoma, I was responsible for driving revenue growth in the energy market and ensuring the success of their online energy comparison platforms, including energieprijzen.nl, kieskeurig.nl, and startpagina.nl. I effectively led a team of 8 full-time employees, encompassing both direct and indirect resources.In order to enhance our market appeal, I initiated several transformative projects, such as redesigning our energy modules for seamless… Show more As the Manager of the Energy Taskforce at Sanoma, I was responsible for driving revenue growth in the energy market and ensuring the success of their online energy comparison platforms, including energieprijzen.nl, kieskeurig.nl, and startpagina.nl. I effectively led a team of 8 full-time employees, encompassing both direct and indirect resources.In order to enhance our market appeal, I initiated several transformative projects, such as redesigning our energy modules for seamless integration with other Sanoma titles, launching a new business within Sanoma's innovation lab, and utilizing market insights from our comparison modules to establish a profitable marketing partnership with one of the largest energy suppliers.As manager of the team involved (7 FTE), we were able to double the conversion rates on the energy modules; setup an internal venture which is validated and increased total sales in the Energy market by approximately 20% Show less

As the E-Commerce B2B Manager at PostNL, the largest postal company in the Netherlands, I was responsible for achieving the objectives of the B2B website. My primary goals were to initiate and lead projects aimed at reducing avoidable calls (resulting in a 15% decrease in calls and a cost reduction of 1 million euros, achieved mainly through enhancing online tools and self-service environments), and improving online sales and conversion rates (resulting in a threefold increase in online leads… Show more As the E-Commerce B2B Manager at PostNL, the largest postal company in the Netherlands, I was responsible for achieving the objectives of the B2B website. My primary goals were to initiate and lead projects aimed at reducing avoidable calls (resulting in a 15% decrease in calls and a cost reduction of 1 million euros, achieved mainly through enhancing online tools and self-service environments), and improving online sales and conversion rates (resulting in a threefold increase in online leads, driven by a redesign and extensive multivariate testing on key product pages).In addition to optimizing the existing business, I played a crucial role in developing an online strategy to further increase online lead generation, involving several business units within PostNL. This strategic plan led to the allocation of budget for launching key IT projects and centralizing e-commerce activities by consolidating all specialists into a single e-team.In my final three months, I served as a project leader, tasked with developing a business plan for a new business unit, PostNL E-commerce Solutions, which primarily focuses on enhancing e-commerce activities in the Netherlands. This project was executed in close collaboration with stakeholders from various internal business units and with the assistance of external consultants from McKinsey. As a result of this business plan, the new business unit commenced operations from January 1st. Show less

In my spare time I have done a couple of entrepreneurial activities. With this project I combined two passions; sports and creating stuff that makes people happy. With olympischespelenlonden.nl we provided our users all the information they need to have to visit the Olympic Games in London in 2012. One of the best features was that we were able to track all ticket selling points in Europe (31 points in all EEA countries). In total it resulted in more than 1 millions visits in 2012 alone and a… Show more In my spare time I have done a couple of entrepreneurial activities. With this project I combined two passions; sports and creating stuff that makes people happy. With olympischespelenlonden.nl we provided our users all the information they need to have to visit the Olympic Games in London in 2012. One of the best features was that we were able to track all ticket selling points in Europe (31 points in all EEA countries). In total it resulted in more than 1 millions visits in 2012 alone and a lot of Dutch people at the Olympics in London. Show less

In my role as Alliance manager I was responsible for maintaining the relations between Deutsche Bahn and NS International and the results of the most important products: ICE International (High-speed train service between Amsterdam and Frankfurt) and IC Schiphol-Berlin (intercity service between Schiphol and Berlin). These trains are jointly operated and transport every year 1.2 million passengers between The Netherlands and Germany. My job was to lead 6 joint working groups (Finance… Show more In my role as Alliance manager I was responsible for maintaining the relations between Deutsche Bahn and NS International and the results of the most important products: ICE International (High-speed train service between Amsterdam and Frankfurt) and IC Schiphol-Berlin (intercity service between Schiphol and Berlin). These trains are jointly operated and transport every year 1.2 million passengers between The Netherlands and Germany. My job was to lead 6 joint working groups (Finance, Commercial teams and Operations) and to prepare and lead the high-level board meetings with my German counterpart. I also cooperated in several strategic projects to shape the European strategy of NS Internationaal and was the project leader of a team who was responsible for writing NS Internationaal’s business plan 2012-2017. Most challenging part of this project was to steer and direct board members to let them deliver their part of the business plan.In this job I have learned to connect with several levels (from management to the train manager), with different stakeholders (internal and external) and most of all to keep the connection with all these stakeholders. Most remarkable results I have been responsible for:- New Joint Venture contact with DB for ICE (yearly EBIT improvement of 5 million Euro)- Reaching an agreement on a joint distribution and pricemanagement system which leads to a yield improvement (from 2013 onwards)- Reduction of strike threat when I began in my job and facilitating constructive dialogue between operational employees and the board - Intensive cooperation with governmental stakeholders like I&W (ministry of Infra structure), provinces and cities to realise improvements on international rail connections. Show less

In my job during my traineeship I was responsible for the development of the website and online channels of NS Hispeed (NS International). In my period as channel manager I took initiative to work out an e-development roadmap with input from several departments such as Marketing, Business Development and IT. In line with this roadmap, I initiated and managed several projects such as a website redesign (conversion to sale doubled after this design), the introduction of a dialogue manager… Show more In my job during my traineeship I was responsible for the development of the website and online channels of NS Hispeed (NS International). In my period as channel manager I took initiative to work out an e-development roadmap with input from several departments such as Marketing, Business Development and IT. In line with this roadmap, I initiated and managed several projects such as a website redesign (conversion to sale doubled after this design), the introduction of a dialogue manager (reduction of calls of approximately 5 percent) and took initiative to migrate the website from a legacy CMS to a future stable new CMS (GX). I worked very closely together with our online marketers and content managers to make sure that all conditions and facilities (analytics, behavioural targeting and multivariate testing) were available to increase conversion on all important KPI’s. Show less

Besides my job as e-development manager I participated in the Management traineeship from NS (Young Talent Program (JTP)). This trajectory gave me all sorts of tests, conversations with management development experts and training to be aware of my personal strengths and weaknesses. To use this knowledge in the business environment to practice and improve my skills led to a quick development of my business identity

During my Master's thesis at Coolblue, I conducted research on the perceived risks associated with online purchasing compared to in-store pickup, at a time when Coolblue had only one store in Rotterdam. My findings provided a comprehensive analysis of the trade-offs consumers perceive between buying online and picking up in-store. Additionally, I developed a strategic plan for opening new store locations, incorporating recommendations for in-store product assortments and differentiated shipping… Show more During my Master's thesis at Coolblue, I conducted research on the perceived risks associated with online purchasing compared to in-store pickup, at a time when Coolblue had only one store in Rotterdam. My findings provided a comprehensive analysis of the trade-offs consumers perceive between buying online and picking up in-store. Additionally, I developed a strategic plan for opening new store locations, incorporating recommendations for in-store product assortments and differentiated shipping costs across their different online stores. Show less

Main responsibility in my job was to setup a process for returned products. In this period, the (online) company grew quickly and the costs and lead time of the process from returned goods was too long. I managed to improve the process and improved thereby customer satisfaction and reduced the costs.