Jasper Martens work email
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I’m a strong team leader who is entrepreneurial and passionate about a true customer focus for financial brands. I understand the need to judge success from marketing campaigns through measurable results. With over 15 years financial marketing experience I help brands turn a cold purchase such as an insurance or wealth product into an exciting experience, leverage this excitement into lower CAC and higher LTV on customer growth. All my projects and campaigns follow strict metrics, reportable to the business I operate in. Building financial brands is hard. Challenge accepted.
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Group CmoPensionbee Uk Aug 2024 - PresentSouth Bank, England, Gb -
Chief Marketing OfficerPensionbee Uk Jul 2018 - Aug 2024South Bank, England, GbAt PensionBee I’ve had the opportunity to build a brand from scratch and see it to fruition. I joined the company when it was just an idea and we had yet to write the first line of code. I led the company on its product and marketing journey from startup to the public company it is today. - Launched a complete new pension brand in the UK market with its distinctive proposition and tone of voice.- Tested and scaled relevant acquisition channels to attract customers exceeding set targets. - Tested and scaled brand marketing channels such as out-of-home, TV, radio and launched a premier league sponsorship.- Leading product innovation, development to suit the customer groups of PensionBee. - Ability to measure marketing campaigns, reporting directly to the business. - Managed sizeable marketing budgets underpinned by a multi-channel attribution model.
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Vp MarketingPensionbee Uk Aug 2015 - Jul 2018South Bank, England, GbBuilding a financial brand from scratch is hard. Challenge accepted. Tested and scaled up marketing channels and campaigns for PensionBee from the moment we went live with our product.
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AdvisorStatement Oct 2023 - PresentLondon, London, Gb -
AdvisorSpriveapp Jan 2023 - PresentLondon, Gb -
AdvisorSuperscript Feb 2016 - Jul 2018City Of London, England, GbOne of the few real innovators in commercial insurance, I advise the team on their acquisition and brand marketing strategy. An insurance tech company to watch. -
Head Of Marketing And CommunicationsSimply Business Jan 2013 - Aug 2015London, London, GbResponsible for our marketing and communications at Simply Business, UK's largest business insurance broker. In our team we integrate our different online marketing tactics with our target audience. We are making sure our customers can find us (online). This is achieved by optimising our site for search engines and creating content and stories that generate interest to our brand and site (content marketing and online PR). Brand awareness and brand equity plays a vital role in our marketing strategy. We make sure the new brand is implemented correctly within the organisation and we use our brand in tailored campaigns to increase direct traffic to our brand. Increasingly we are using channels such as print, outdoor and TV to support our online channels, making our campaign activities truly multi-channel. -
Head Of Communications And Inbound MarketingSimply Business May 2012 - Dec 2012London, London, GbInbound marketingResponsible for our SEO, social media, video, community and affiliate marketing strategyWorking with the affiliate executive and community manager on executing the inbound marketing strategy. Managing our SEO and PR agency on outreach and public relations campaignsPublic RelationsResponsible for our public relationsCoordinating PR campaigns with our PR agencyBrand communicationManaging and safeguarding our brand valuesWork with the creative team to develop a new and consistent brand strategyManaging the creative team consisting of a senior lead designer, copywriter and interactive designer
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Social And Search Marketing ManagerSimply Business Jan 2011 - May 2012London, London, Gb* Managing a small team consisting of a Community Manager and Affiliate executive. * SEO strategy: improve natural search rankings for competitive keywords. Project management with SEO agency. Use different tactics such as public relations and affiliate relationships to achieve the best results. * Social media: developed the social media strategy of the organisation. Social media monitoring with tools such as Radian6. Enrol social media customer service in our contact centre, train and manage community managers and social media champions to use social media correctly. Affiliate management: managing small partners and affiliates directly or via an affiliate network (TradeTracker).Online video: developed strategy and online video productions for our website
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Community Manager And Seo ExecutiveSimply Business Nov 2009 - Jan 2011London, London, GbResponsible for search projects (SEO) and the communities of Simply Business. Community management* Responsible for developing the online community strategy for Simply Business with the SEM manager* Managing social media strategy including Twitter (10.000 followers) , Facebook, LinkedIn and (business forums)* Managing and training of staff in online engagement (decentralization) using tools such as Radian6, Get Satisfaction and Twitter applications* Analyse our share of voice online by using tools such as Radian6SEO* Creating specific landingpages for improved search rankings* Managing site content (articles, interviews, podcasts and online video) to improve traffic and rankings. * Working with copywriter and other contractors to produce relevant content for the site* Working with the SEM manager on SEO and Analytics to improve rankings and conversion* Managing partners (affiliates) to improve sales and traffic to the Simply Business website* Working with a search agency on SEO projects
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Freelance / OwnerBetter Seo Jan 2005 - Jan 2010E-marketing projects on new and current websites.- Search engine optimalization- E-mail newsletters- Google adwords campaigns- Social community media efforts like Twitter, Hyves, Ekudos etc.- Analytic reports on traffic
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Digital Marketing ManagerZintuig.Nl Jan 2007 - Oct 2009Email newsletters, search engine optimalisation, managing sales department.
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Seo ManagerZintuig.Nl Relatiegeschenken Jan 2007 - Oct 2009Naarden, Noord Holland, NlWholesale Trade/Import-ExportResponsible for SEO, SEM en Online webpublishing campaigns. Zintuig has over 24 websites divided in markets of productgroups, an online newscenter and a weblog. -
Traffic ManagerZintuig Media Jun 2004 - Dec 2006Managing orders at a Dutch startup for promotional products online. Processing orders and make sure all customers are served on time. Assisting the owner on various administrative and web tasks.
Jasper Martens Skills
Jasper Martens Education Details
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Vrije Universiteit Amsterdam (Vu Amsterdam)Business Communications; Marketing; Public Relati -
Fontys University Of Applied SciencesHeao Communications
Frequently Asked Questions about Jasper Martens
What company does Jasper Martens work for?
Jasper Martens works for Pensionbee Uk
What is Jasper Martens's role at the current company?
Jasper Martens's current role is Group CMO at PensionBee.
What is Jasper Martens's email address?
Jasper Martens's email address is ja****@****s.co.uk
What is Jasper Martens's direct phone number?
Jasper Martens's direct phone number is +120792*****
What schools did Jasper Martens attend?
Jasper Martens attended Vrije Universiteit Amsterdam (Vu Amsterdam), Fontys University Of Applied Sciences.
What are some of Jasper Martens's interests?
Jasper Martens has interest in Business Strategy, Simply Business, Social Media, Marketing, Fontys Hogescholen, Mashable, B2b Marketing, Business, Insurance, Vu University Amsterdam.
What skills is Jasper Martens known for?
Jasper Martens has skills like Seo, Online Marketing, Digital Marketing, Social Media Marketing, Social Media, Google Adwords, Affiliate Marketing, E Commerce, Social Media Measurement, Marketing, Marketing Strategy, Integrated Marketing.
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