» Manage development of product go-to-market strategies and plans that support global business objectives and growth goals» Develop and manage Fyber’s B2B messaging platform for external audiences » Built strong Marketing Communications team to own Fyber’s content strategy» Directed Fyber’s re-branding strategy with EVP Global Marketing to position the company as a full-stack mobile SSP by managing external agencies and internal approval processes» Led in-house design team to ideate and create custom branded mobile campaigns for major clients» Oversaw Fyber’s B2B marketing team in the creation of marketing assets, including sales collateral and presentations for publisher and advertiser clients

» Led team responsible for building and retaining a strong publisher network» Designed processes for lead gen, prospect outreach, and standardized client services» Project management for platform feature development, video and display ad products

» Managed Schar's digital content strategy for North America, introduced new formats and channels for content distribution, grew the database of active clients by 420% YoY» Directed agencies and contractors for PR, paid advertising and design projects» Coordinated US launch and fan acquisition for Schar’s consumer-facing Facebook page

» Responsible for B2B-focused marketing activities, lead generation and acquisition» Optimized lead gen process and tools, raising output of high quality leads by 50%