Jasper Vallance work email
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I am a versatile sales and marketer with a depth of experience in digital marketing, events, and purpose-driven brand and community building. Including 11 years in business development and sales roles and 12 years in digital marketing consulting and marketing roles before becoming a social entrepreneur focused on better mental health outcomes.Since taking the leap from corporate life at Google in 2012, I have followed my passions and connected to my purpose, which has taken me on a journey of self-discovery. With a common theme of leveraging my sales, marketing, events and leadership skills with a good dose of creativity! Here is a quick summary of the last 10 years:- Ran a digital marketing consulting business working with over 20 clients - Worked as Head of Marketing for a range of purpose-driven brands and start-ups- Created a ‘Discover Your Purpose’ course, which evolved into a coaching program to help leaders transition their careers to meaningful work and help people find purpose in retirement. - Started a social enterprise on a mental health mission, delivering epic sober dance party experiences under the brand Xstatic Sunsets. You won’t believe how big and wild these parties were.- Started a Burning Man theme camp at Burning Seed Australia’s largest regional burn - creating a sunset party that became one of the biggest destinations at the festival, attracting thousands of people every sunset.Today, I have a range of social impact offerings covering coaching, consulting and speaking:1. Discover Your Purpose Course & Coaching offerings to help people become changemakers through impactful careers, business and retirement.2. Start-up coaching and marketing advisory for early-stage social entrepreneurs3. Mental Health Talks & Workshops. Questioning how we find the balance to optimise our mental health.4. Advisory and consulting in the alcohol-free space to activate sober events and alcohol-free options at conferences, festivals, and communities.Let's schedule a video call if any of these offerings resonate with your needs. Visit www.JasperVallance.com
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Head Of MarketingCycle The Net Pty LtdSydney, Nsw, Au -
Marketing & Purpose Consultant, Coach And SpeakerStepup To Purpose Jan 2024 - PresentSydney, New South Wales, AustraliaI help individuals, employees and businesses to step up to their potential of impact and growth through a range of services:- Marketing consulting for purpose-driven businesses and social enterprises.- Purpose consulting for profit-driven businesses- Purpose coaching and workshops for individuals and employees- Inspiring mental health talks focused on connecting to purpose and finding the balanceLearn more: www.jaspervallance.comBook a 30 min exploratory call:https://calendly.com/jaspervallance/30min-exploration-call -
Marketing DirectorStartsomegood Jan 2023 - Oct 2023Greater Sydney AreaLeading marketing across StartSomeGood's suite of offerings to help people design, launch, fundraise and grow their own social enterprise or impact project covering:- The Good Hustle: Social Enterprise Design Course- The StartSomeGood member support network - The StartSomeGood Crowdfunding platform - LendForGood crowd lending/borrowing platform -
Founder & Chief Marketing OfficerXstatic Sunsets Oct 2018 - Jan 2023Sydney, AustraliaAustralia's largest sober festival. Xstatic Sunsets delivers 'epic' and inclusive sober dance parties and festivals to create joy and play 'naturally'. We are a not-for-profit on a mission to inspire a more healthy and connected party culture to improve mental health. -
Teacher & Facilitator In Business, Marketing & EntrepreneurshipLaneway Education Oct 2018 - Mar 2020Sydney, AustraliaTeaching the Advanced Diploma courses in Marketing, Business and Entrepreneurship, including creating course content and assessing students. Based in the Sydney Start-Up Hub, Laneway has developed a unique approach to education for international students. Throwing out the old classroom rules and empower students to become entrepreneurs combining Project-Based Learning, Design Thinking and Networking. This has created one of a kind courses that focus on real world outcomes, business innovation and industry engagement. -
Marketing Director - ContractMy Medic Watch Apr 2019 - Oct 2019Sydney, New South Wales, AustraliaContracted as Marketing Director to create a go-to-market strategy for the My Medic Watch apps, which detect a fall or seizure, alerting loved ones. This covered all aspects of marketing, content strategy, UX, messaging and business development strategies. I lead a small start up team to get this incredible life-saving start up off the ground and into the hands of the people who need it most. -
Event Director - Online Retailer Conference, Expo & Oria'S Awards. Www.Onlineretailer.ComReed Exhibitions May 2018 - Oct 2018Sydney, AustraliaI lead a passionate team to grow the impact of Australia’s largest ecommerce conference and expo helping retailers get ahead in an increasingly competitive global marketplace. Check out www.OnlineRetailer.comAs General Manager I manage the P&L, budgeting and lead a team covering sales, marketing, operations and content with a mission to become the world’s best ecommerce conference! -
Director Of Marketing - ContractThr1Ve Dec 2017 - Mar 2018Sydney, AustraliaContracted to conduct a strategic and digital marketing review to provide recommendations for their omni-channel and content strategy to grow traffic, improve return on investment and conversion across Thr1ves ready meal and restaurant channels. My review lead to the following outcomes:- Customer research project to better understand who the customer is and identify market segments Thr1ve can own. Included briefing and selection of agency to execute.- Creation of a keyword and content strategy to prioritise their content marketing efforts including the onboarding of a marketing automation platform to enable subscription and lead nurturing.- An SEO strategy and project plan to improve organic traffic including the selection of a new agency.- Provided overall feedback on UX to improve conversion including an optimised homepage and ready meal plan landing pages with simplified meals plans.- Lead a video project for the creation of an improved about us video and meal plan videos to assist conversion- Executed new Facebook creative using storytelling and video to better engage and achieve cut through of Thr1ves offer. - Execution of an affiliate marketing program with the selection of a partner to conduct a trial -
Marketing & Ecommerce Manager - ContractBig Music Shop & Music School Apr 2017 - Nov 2017Sydney, AustraliaI took the lead on growing Big Music’s retail business and music school, managing a team and collaborating with the board and senior management on the marketing and digital strategy. Key projects and success:- Further to completing a marketing, UX and online marketing audit I project managed an overhaul of the website with the creation of enhanced value propositions, improved navigation, home page, chat execution and optimised content. This has lead to an increase in organic search traffic by 30% over 6 months and positive feedback from customers.- Created monthly marketing campaigns in collaboration with the team and set up a weekly rhythm of activity executing events, email, social media and content marketing campaigns. I project managed all activity as well as being hands on with executing weekly emails, event promotion, writing content and social media.- Created a content strategy and plan focused on 'how to' video and blog content to improve customer engagement and improve organic traffic.- Collaborated on the CRM and loyalty strategy, activating a survey to better understand customers to improve customer segmentation based on where they at on their player journey to enable more tailored email communication.- Managed the execution and optimisation of Adwords text ads, Google Shopping and Remarketing campaigns to improve return on investment. -
Sales & Marketing Manager (Start Up) - Contract1Connect - Work Made Easy Apr 2016 - Dec 2016Sydney, AustraliaLed a start-up team across sales, marketing, and digital functions to prepare the business for launch. I created and executed the strategy to successfully bring on over 100 office space venues to complete one side of the market.1connect is like the AirBnB of office space bringing together curated offices spaces on one platform where you can search and find office space convenient to you and on the fly. -
Ecommerce Manager - ContractThe Consortium Centre Australasia Pty Ltd Aug 2015 - Jan 2016Sydney, AustraliaMy primary focus was working with Proctor & Gamble to drive online sales across their brands and through their retail partners. A key part of the role was working across P&G brands to create processes to centralise their product content to distribute to retailers. This enhanced their product content on retailer websites and improved SEO rankings.Employed by the Consortium Centre one of P&G's agencies to work with their clients on e-commerce strategy and execution. -
Digital Marketing ConsultantJasper Consulting Oct 2012 - Dec 2015Sydney, AustraliaTaking the leap from Google, I started a digital strategy consulting business. Prospecting clients through networking, my blog and PR, I worked with clients to create an optimal digital strategy, improve tracking and maximise their return from online marketing. I consulted with various businesses, from start-ups to large organisations with a specialisation in e-commerce with clients including Bicycles Online, Camera House & YHA.Key Results:- Table and Desk: Doubled the conversion rate of the site through improved content, UX and Adwords targeting.- YHA: Collaborated with the marketing team to create and execute a content strategy to improve website engagement and organic rankings.- Bicycles Online: Created and executed a search strategy which reduced the cost per acquisition from Adwords by 40% and improved landing pages to enhance the conversion rate.- Spaceworks (Office Fit Outs): Revamped the brand and created the digital and content strategy along with a new website. Selected web developer; project managed the execution and implemented Google Adwords to drive 250k worth of sales in 3 months from a 20k total investment in my services, website and advertising.- Governance Institute: I conducted an online marketing audit to improve the conversion rate of their website and created an optimised SEO content strategy with training so they can execute it in-house. -
Retail Industry ManagerGoogle Oct 2007 - Oct 2012Sydney, AustraliaI had 3 different roles at Google, starting in business development I moved into the retail account management team and was then promoted to take the lead on Google's largest retail clients to help them capitalise on Google's products (Adwords, Google Analytics, You Tube, Google Display Network, Mobile Display, Google+). My clients included Myer, IKEA, Freedom Furniture, Officeworks, Kmart, Target, Bunnings, OPSM, Booktopia and Milan Direct The role was multi-faceted across the following areas:- Thought leadership, education and consumer insight to guide their online strategies covering search, mobile, display, social and video.- Formulation of tactical of campaigns to drive sales at a positive return on investment.- Education and support on how to measure success using Google Analytics and make smarter marketing decisions. -
Google Retail Account ManagerGoogle Apr 2010 - Jun 2011Sydney, AustraliaI managed a $10 million portfolio of some of the largest retailers in Australia and NZ including Myer, Target, Kmart, Officeworks, Coles, Harvey Norman, IKEA, Rebel Sports, Dicksmith and Westfield. Through providing tailored media proposals, executing on campaigns and demonstrating results I helped grow revenue by 80% year on year across the portfolio and resulting in a formal promotion in May 2011.
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Google Business Development ManagerGoogle Oct 2007 - Mar 2010Sydney, AustraliaConsulting strategically across verticals to acquire new advertising clients for Google and ensure sustainable success with Google Adwords.Through providing education to clients on the value of search and solution selling I exceeded my sales targets and brought on some of Australia’s most recognised retail brands including Sports Girl, Sportscraft, Ted’s Camera’s, Forty Winks, King Furniture and Hype Shoes.
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Business Development ManagerFcm Travel Solutions Jun 2006 - Sep 2007SydneyThe true hunter role prospecting and acquiring new corporate travel business for the corporate arm of Flight Centre. Cold calling to get sufficient meetings to consistintly hit targets targets. Acquiring SME's as well as successfully winning tenders for large clients.Then account managing the implementation and on boarding of new clients to their dedicated Travel Manager. -
Sales ManagerApt Travel Group Oct 2004 - Mar 2006Sydney, AustraliaRepresenting four adventure touring products including Topdeck, Connections Adventures, Sahara Adventures and Suntrek I created strategic sales plans to educate travel agents and build relationships across the industry to grow sales. I grew Topdeck sales by 140% over 2005 after reinvestment in the product and rebranding to take significant market share from Contiki. My biggest success was tripling Gap Year sales over 2005, increasing total revenue by $370,535 from 3 key agents. -
Travel Consultant And 2Ic Managing A StoreFlight Centre Dec 2002 - Sep 2004SydneyInternational Travel Consultant at Flight Centre Balgowlah and then moved to Flight Centre Circular Quay as 2ic in managing the store. My greatest success was winning the customer service award at the 2002/03 Annual Awards night. -
Army Officer TrainingBritish Army Sep 1998 - Sep 2000Exeter, United KingdomFor 2 years along side my studies I trained part time at the Exeter University Training Corp to become an officer in the British Army. The analytical and practical training taught me how to devise a battle plan under pressure and then lead a Platoon of 25 men to take out an enemy. Having passed the two military training qualifications I achieved the COMEC City and Guilds Leadership Award.
Jasper Vallance Skills
Jasper Vallance Education Details
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Distinction -
Google Business Academy -
Cranbrook Grammer School, Kent, UkGeography (A), Economics (B), Biology (B)
Frequently Asked Questions about Jasper Vallance
What company does Jasper Vallance work for?
Jasper Vallance works for Cycle The Net Pty Ltd
What is Jasper Vallance's role at the current company?
Jasper Vallance's current role is Head of Marketing.
What is Jasper Vallance's email address?
Jasper Vallance's email address is ja****@****ail.com
What is Jasper Vallance's direct phone number?
Jasper Vallance's direct phone number is +614238*****
What schools did Jasper Vallance attend?
Jasper Vallance attended Macquarie Graduate School Of Management, Duke University, Adma Iq, University Of Exeter, Cranbrook Grammer School, Kent, Uk.
What are some of Jasper Vallance's interests?
Jasper Vallance has interest in Education, Swim, Health.
What skills is Jasper Vallance known for?
Jasper Vallance has skills like Online Marketing, Digital Marketing, E Commerce, Sem, Google Adwords, Online Advertising, Google Analytics, Strategy, Marketing Strategy, Seo, Business Development, Marketing.
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Jasper Vallance
Greater Sydney Area1fcmtravel.com.au
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