- Design and lead a delegation stakeholder engagement program including federal, state, local government organisations and Victorian business community.- Identification and creation of delegation business opportunities by leveraging local networks and connections.- Organise delegation presence at the Melbourne Waste Expo and maximise business exposure through different channels.

The Netherlands Chamber of Commerce Australia is a member based networking organization. As part of the board I have been and continue to be responsible for driving and delivering a new vision focussing on delivering strategic, reciprocal partnerships with a wide range of (bi-lateral) Australian and international partners and expanding the overall ecosystem the NCCA is part of.

Manage the commercial strategy of Storeganizer in Victoria. Develop and execute a multi-channel route to market strategy by establishing a dealership structure and multiple other strategic partnerships.

Sparrk Logistics is a 3PL Logistics provider shaping the future of Logistics services. This role had 2 components split 20% marketing and 80% strategic stakeholder engagement which intersected at times. I was responsible for the overall marketing strategy and oversaw execution through an agency whilst establishing a strategic collaboration agenda for the business by pro-actively maintaining and building on an eco-system of business partners and develop strategic partnerships with a wide range of government, knowledge and private sector stakeholders.

Activation Solutions offered a specialised Logisics service within the Group focusing on the provision of pick/pack, warehousing and transport solutions for marketing activation materials to Australia and NZ. I was able to found and lead this new proposition through leveraging my existing network and having a clear understanding of key customer need states, challenges and dynamics in regards to point of sale storage and distribution in the FMCG industry through previous roles covered. Key responsibilities were:- Business unit P/L management and its overall commercial strategy as part of the group.- Lead internal teams to deliver against the customer experience vision.- Establish and roll out internal operations and finance processes. - Drive sales and growth agenda.- Negotiate service and commercial outcomes with carrier network and other supplier base.- Develop appropriate resource model in line with commercial expectations.

- Established and maintained Sparrk Logistics brand identity through multiple partner and media channels.- Developed and launched a range of strategic collaborative initiatives to increase partner retention levels and growth.- Ambassador for the Sparrk Logistics culture and development of various programs to ensure brand is aligned to culture and culture is aligned to brand.

- Developed strategic shopper marketing programs and activated category and brand initiatives leveraging shopper insights for the corporate grocery, independents and impulse channels.- Managed the national point of buying warehousing and transport processes with as key objective to deliver the right activation materials in the right time, all the time to field activation teams maximizing activation impact and ROI levels.

- Managed net revenue, gross margin and scan market share indicators for a number of key categories worth $22M with the Coles Group. - Managed the sales forecasting and demand planning cycles in relation to these key categories. - Negotiated national promotional schedules within trade spend budget parameters by category.- Analyzed category trends and understand promotional ROI through daily analysis of Aztec data.- Built strategic category buying team relationships through a shopper and consumer-led agenda.- Presented business and category performance both internally and externally.- Lead annual range review process together with the category teams.

Great Southern Rail owns and manages Australia’s great train journeys the Indian Pacific and The Ghan and forms part of Serco, a prominent services company with a strong international presence. Delivered an insights driven marketing and activation plan targeting the Backpacker segment with GSR Red Service and as part of this: - Delivered and executed a qualitative and quantitative backpacker behavioral insights program.- Collaborated with Australian Tourism Board, key industry players and research agency to gain sound industry and target audience insights. - Lead internal and external stakeholder focus groups to verify and fine tune recommendations.- Worked in partnership with media buying agencies to develop an effective media plan based on insights.

DutchSA is a not-for-profit organisation providing a forum for professionals with a Dutch background working and living in South Australia.During my time at DutchSA I fulfilled an advisory role on member engagement and recruitment.

- Development of the confectionery category agenda for the Impulse Channel achieving best in class activations in line with national promotional and brand initiatives. - Translate category insights into field sales collateral for a sales organization consisting of 220 individuals, delivering against field sales, shopper, retailer and channel needs. - Analyze Nielsen scan data to determine category, channel and retailer trends.- ROI analysis to inform future point of buying strategy. - Liaise with shopper insights partner to drive point of buying strategy in key categories.- Manage relationships with several key point of sale manufacturers as well as BTL agencies. - Forecast, manage and influence annual channel point of sale production budget.

- Manage sales volumes, trade spend, promotional plan and overall performance with key cash and carry and wholesale accounts within the London area. - Develop a joint customer "pull" agenda with local retailers.

Manage the performance of Impulse customers in a territory with a focus on distribution of core range and implementation of national aligned promotional plans.

- Manage the performance of a number of Corporate Grocery customers with a focus on distribution of core range and implementation of national aligned promotional plans.

- Management of a number of sports outlets and launch a new sports drink whilst focusing on Coca Cola core range availability.