As a Creative Director at magicpin, my primary focus was to streamline the design language of the platform, which houses various brands and collaborates with them. In this role, I worked on a range of initiatives, including the redevelopment of their brand identity and app design, development of campaign ideas for press ads and out-of-home advertising, experience design setups for markets/malls, and assistance in the design of their new office space. Through these efforts, I was able to play a key role in enhancing the user experience and driving the growth of the platform.

I was thrilled to have the incredible opportunity to work with V Sunil, a renowned advertising legend, during my time at MotherlandXD. Through my work on brands like Zetwerk and Fratelli Wines, I was able to gain invaluable experience and learn from one of the industry's most respected professionals.

Working with the talented team at Animal was not only enjoyable, but also provided me with the opportunity to gain diverse perspectives on various situations. Even today, I maintain a strong professional relationship with these individuals, many of whom I consider good friends.

Opposite (previously Beard Design) was my first job after college and it was the perfect studio for me to explore my passion for brand identity. Working alongside founder Abhishek Sarda, I learned the intricacies of brand design and developed a great relationship with him. At Opposite, I had the opportunity to work on a diverse range of projects, ranging from small food truck companies like Vada Pow in London to large conglomerates like Sama. Through these projects, I honed my skills and gained invaluable experience that has helped me in my career.

My internship at GGD provided me with valuable experience in the fields of design and marketing, giving me the opportunity to work on projects for renowned brands like Forest Essentials. I especially enjoyed collaborating with the talented design team at GGD, who taught me diverse skills and helped me grow as a designer.

My first internship was a truly amazing experience, thanks to the guidance of advertising veteran Vineet Mahajan, who served as my creative director. Vineet was one of the most supportive and encouraging senior professionals I have ever met, and the senior designers working under him were also patient and respectful towards me as an entry-level designer, despite the constant pressure of work. I am grateful for the opportunity to have learned from such a talented and dedicated team, and I am proud of the skills I developed and the contributions I made during my time there.