Jaspreet S. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Key Achievements:-86,000+ product pages loaded 3.5s faster on mobile due to suggested content templating and page speed optimizations. Worked with developers to write project requirements and troubleshoot throughout the product development process-Completed a robust Technical SEO audit across a 300k+ page e-commerce website, created a prioritized list of SEO to-do's and successfully internally pitched 2 long-term revenue-impacting SEO/CRO projects to be included on the product roadmap within 6 months of joining

Toronto, Ontario, Canada

Key Responsibilities:-Design and deploy a multitude of digital strategies for clients across the telecom, healthcare, service and manufacturing industries; efforts led to increased web traffic, better digital UX, improved page load times and more qualified web-based leads- Synthesize large data sets comprised of SEO, ad campaign and user information to generate various dashboards and performance reports in Google Data Studio, before presenting findings to clients to measuring progress towards key objectives-Coordinate the implementation of digital strategies with web development, social media, and ad teams. -Optimize search engine ranking using a breadth of techniques, such as content optimization, keyword research, pay-per-click ad strategies, and technical SEO audits

Key Responsibilities:-Performed a full audit of existing marketing efforts in order to present key stakeholders with an overview of market positioning, before implementing a strategic marketing overhaul to increase brand awareness and drive key results-Analyzed the manufacturing and waste management industries to collect data and better understand current market conditions, which yielded valuable information that supported critical company decisions-Manage a team of 2 team leads in downscaling marketing strategy to a 6 person team

Guelph, Ontario, Canada

Key Achievements: Grew Instagram reach by 300% within the first 6 months of the position, created and implemented a workflow infrastructure and tracking system for digital marketing activities across the department.Key Responsibilities:-Managed the content and growth of our Instagram platform (from content creation to shifting strategy based on social media analytics)-Lead the formulation of SEO optimization strategy and the onboarding and internal training on other digital tools to track or improve SEO-Conducted website usability reviews for improved conversion rate optimization and UX prior to the new website launch-Lead the formulation and implementation of the scholar showcasing digital campaign (campaign strategy formulation, organizing interviews with scholars, and creating multi-channel content)-Planned social content and engagement strategy to showcase the Arrell Food Summit Event via Instagram

Guelph, Ontario

Key Achievements: Grew sales by 125% from 2017, tripled our number of leads generated, diversified our product portfolio from 1 to 3 products within 6 months.Key Responsibilities: -Recruited, managed and motivated a team of 4 Vice-Presidents and a local branch of 20 to...1. Deliver leadership development and international experiences for University students/graduates2. Provide local businesses with quality international talent to overcome the IT and Engineering talent gap in Guelph-Managed AIESEC Guelph's relationship with university/external stakeholders (Board of Advisors, Guelph business community, etc.)-Oversaw AIESEC Guelph's operations (B2C, Marketing, B2B, HR and Finance)-Represented AIESEC Guelph at AIESEC Canada's National Legislation meetings

Toronto, Canada Area

Key Achievements: 1 of 3 Local Branch Managers to act as a consultant & contributor to the AIESEC Canada National Team's 2020 Strategic Plan, and managed the strategic allocation of $80 000 into investments to increase internal brand awareness and financial accessibility of internal AIESEC internship programs across Canada. Key Responsibilities: -Consulted AIESEC Canada National Headquarters on current internal marketing and human resources strategies as 1 of the 6 Local Branch Managers from across Canada (National Steering Team)

Guelph, Ontario

Key Achievements: Doubled amount of sales closed from 2016, and implemented a new candidate selection tracking system that resulted in a 33% increase in recruitment timeline time savingsKey Responsibilities...-Managed AIESEC Guelph's relationship with a range of 50+ Guelph businesses (through cold calls, networking events, sales meetings, prospecting etc.)-Analyzed large sets of marketing and sales data from Salesforce to create data visualizations, identify conversion bottlenecks and present strategies on overcoming the low warm to hot lead conversion rates -Screened and interviewed potential employees for various IT roles (programming analyst, IT implementation specialists, etc.) within Guelph.-Organized cultural integration events and workshops for employees hired through the AIESEC Global Talent program.

Guelph, Ontario, Canada

Key Achievements: Introduced key relationship management and digital marketing tools while working with a limited budget and existing infrastructure. Trained the non-profit team on how to use and customize tools to allow for sustainable implementation of digital marketing and donor acquisition strategies. Key Responsibilities:-Created a long-term omni-channel donor acquisition strategy and CRM implementation process for a local non-profit looking to secure donations for their STEM based programming. Key deliverables included: a $3M+ donor channel strategy, messaging template and a targeted account list of aligned companies in the Guelph-Wellington area-Created a sustainable land ownership model for the organization to run its operations while maintaining good financial health and aligning with core sustainability values

Waterloo, Ontario

Key Achievements: Organized and implemented the invoice collection process of over $2M of backdated premiums resulting in 40% of premiums collected within 6.5 months, and assisted the customer service team with the investigation into 400+ issues regarding member premiums.Key Responsibilities:-Analyzed previous 4 years of client coverage datasets to generate insights on common discrepancies in payments/coverage and ensure clients were not charged unnecessarily-Facilitated the invoice collection process and timeline (from invoice creation and tracking to depositing premiums) which resulted in the acceleration of the start of the invoicing process to 2 weeks into the work term-Supported Customer Service by investigating individual customer inquiries on backdated premiums

Key Achievements: Integrated the Personal Mind Mapping tool to evaluate key checkpoints in the learning process, implemented an inventory and organization system for efficient & cost-saving allocation of supplies among the 3 age groups and facilitated a total of 204 workshops to youth.Key Responsibilities...-Learned and applied educational, behavioural and developmental psychology theories (i.e. Piaget's cognitive dev. theory, flow state, 4 quadrant model of facilitating learning etc) in an educational setting-Facilitated the integration of a knowledge assessment tool (Personal Mind Mapping) to assess children's learning in a museum environment

Key Achievements: 10% increase in protocol compliance, the contractor training video our team spearheaded was shared among Teledyne Dalsa offices internationally. Key Responsibilities:-Created and implemented an omnichannel internal cleanroom protocol awareness campaign.-Surveyed employees in focus groups to gain qualitative insight into the causes of decreased protocol compliance-Updated the graphics and testing/training material for the cleanroom protocol training for new employees-Migrated contractor training to digital channels through creating training PowerPoint’s and a contractor training video using Adobe suite

Bachelor’S Degree, Biomedical Sciences & Marketing Management (Honours)

Activities and Societies: AIESEC, TEDx, Undergraduate Science Case Competition, UofG Debate Team, Brain Waves Elementary school.

Ib Certificate, Hl English, Hl Biology, Sl Math, Sl French, Sl Chemistry