Tasked to prepare business strategy blueprint, deliver revenue & market share growth by creating product differentiation to drive customer value enhancement and developing strategic alliances with the leading telecom providers. Key Achievements: •Played a significant role in setting up Samsung Electronics West Africa operations. Established retail foot print across 5 countries. Developed Smart Ecosystem to establish market differentiation and consumer satisfaction.•Identified and appointed in-country partners based on their specialty, developed metrics to measure the value of partnership, operational effectiveness and financial performance. Delivered 500% + revenue growth over 5 years.•Established strategic partnerships with telecom service providers and leading banks, utilized data driven marketing strategies, focusing on smartphone penetration, customer loyalty & retention, utilized consumer data for segmentation and developed innovative solutions to expand the smart phone market, which helped in improving the customer life-cycle value.•Emerged as an absolute market leader; market share increased 14% --> 56% (Volume), 23% -->75% (Smartphone), 46% --> 83% (Premium Smartphone)•Delivered 150%+ growth in direct business with the key telecom service providers, through analytical decision making and ability to interact / present to the key decision makers at C-level. Delivered customized device solutions to create win-win partnership proposals and aggressive co-execution to increase internet and SmartPhone penetration. •Extended the partnerships in the public sector enabling remote areas with Samsung Smart School solution.•Partnered with United Nations West Africa HQ to develop a mobile application to enable health workers to track and report community health initiatives by UN and Ministry of health.

• A major B2C role, accountable for expanding of Sales and Distribution network to create availability of all products and services across the entire country - Individual Budget $200 Million per annum. • Expanded In-direct channel footprint to significantly contribute to subscriber acquisition from 175K to > 3Mil. • Led a project to increase the distribution reach, in order to expand the subscriber base and ensure the availability of products and services everywhere the competition existed - Completed the channel sizing and mapping to classify the channel partners to prioritize the partner acquisition and resource management ; appointed distributors and retailers and carried out loyalty initiatives to improve channel penetration and secondary stock movement - Appointed , 200 distributors with a 16,000 retailer network across the country within 12 months • Spearheaded and successfully delivered a major revenue driving project, working in collaboration with BI team, segmented the customers based on their usage behavior, prepared a business case and proposal for management’s approval – championed a massive acquisition campaign, aimed at the unemployed youth – resulted in a major success, product contributing up-to 38% of the voice revenue with high double digit ARPU.• Represented business division to participate in a due diligence process for a potential M&A

• Key role in the establishment of LG Electronics business in West Africa - Accountable for Product life-cycle management, market positioning and market segmentation analysis based product line up strategy• Managed participation in the exhibitions, sponsorship events and new product launches• Managed end to end relationship with the telecom service providers from product introduction, to field testing and commercial launching of the product in the market place