Jaspreet is a strategic marketing leader with extensive experience in growing businesses. He has a proven track record in moving the needle by articulating the value proposition of the products, services and brand; then disseminating effectively across innovative channel mix to the market. The channels directly managed by him include Analyst and Advisor Relations, Digital Marketing, Phy-gital Demand Generation, Brand Development, Customer Events, Website, Public Relations (press, media & industry bodies), Social Media, VoC, Service Line Marketing, Sales Enablement, Account Based - Deal Based Marketing, Internal communication. He has driven high performing work environment with passionate subordinates, co-workers and agencies and managed razor sharp focus, high ROI with effectively planning, budgeting and strategizing. He has led various strategic marketing initiatives including company renaming and rebranding, establishing and scaling service line marketing, influencer marketing and customer advocacy program. He led automated digital campaigns to build and consistently grow healthy pipeline.He is passionate about generating powerful marketing content and messages to influence the heart and brain of the stakeholders and attract them to the concerned company, services or products.He takes pride in his work, has received top awards from Chairman, CEO and External Organizations for his work and delivers results working in varied setup from multinationals to Indian conglomerates. He is constantly looking to hone skills to bring in new capabilities and is Forrester certified B2B Marketing Pro , Google certified Digital Marketer.