I pride myself on being a well-rounded, strategic PR counselor, able to add and accelerate value in a variety of ways across an organization from the C-level on down. Of course, I can execute as well; signature strengths include media relations; content; social media/digital strategy and execution; message and brand strategy; and driving greater efficiency and production.I have specialized in tech/B2B work during my career, but I've worked across CPG, financial and professional services, nonprofits and much more. I've worked both in agencies and as a leader of tech company PR departments. I also am Accredited in Public Relations (APR), and am the inventor of The Umbrella Model of Public Relations.In my corporate roles, I drove significant growth in key corporate visibility/brand metrics (hybrids of quality and quantity) over targeted time periods, among other successes. At FICO, in fiscal 2011, we grew North American media prominence metrics by 3x, and at X-IO (formerly Xiotech) we achieved 4x program growth in the six-month period after we established key baseline figures. I have been deeply involved in the professional community. I served on the Minnesota PRSA Board for seven years (Chapter President in 2016) and the PRSA Midwest District Board for three years (Chair in 2020). I've served on the Advisory Board for SXSW and its Interactive Festival since 2015. I teach as an adjunct instructor at the University of Minnesota, and I frequently speak at regional and national conferences. I've been active with the U of MN Alumni Band, Relay for Life (American Cancer Society) events and more.I also write/edit "The Game Changer" - a blog that tackles PR and related topics, and "The Sports Ace" blog that explores the intersection of sports and PR/marketing.Specialties: B2B PR, sports, consumer PR, social media, PR resource management/leadership, media relations, PR program growth, executive counsel, branding, reputation, business development/sales, etc.