Responsibilities & Roles:- Develop and implement an overall digital marketing strategy.- Conduct market research to identify target audiences and competitor landscapes.- Analyze website traffic and user behavior using tools like Google Analytics.- Develop and execute SEO strategies to increase website visibility and ranking.- Manage and optimize paid search campaigns, including Google Ads and Bing Ads.- Optimize website content for search engines and users.- Conduct keyword research and create keyword lists for targeting.- Optimize website technical elements like site speed, crawl errors, and URL structure.- Monitor and manage online reputation through reviews and social media.- Develop and manage email marketing campaigns.- Create and manage social media marketing campaigns across multiple platforms.- Create and manage social media profiles, including daily posting and engagement.- Develop and manage influencer marketing campaigns.- Manage affiliate marketing programs and partnerships.- Develop and manage video marketing campaigns.- Conduct A/B testing and analyze results for website and marketing campaigns.- Create and manage landing pages for marketing campaigns.- Develop and execute remarketing campaigns.- Develop and execute mobile marketing strategies.- Develop and manage local search engine optimization (SEO) strategies.- Create and manage Google My Business profiles and listings.- Manage and optimize Amazon SEO and advertising campaigns.- Create and manage webinars and other online events.- Analyze and report on website and marketing campaign performance.- Develop and manage customer referral programs.- Develop and manage virtual event marketing campaigns.- Develop and manage account-based marketing (ABM) campaigns.- Create and manage Google Shopping campaigns.- Conduct and analyze market segmentation and targeting.- Conduct and analyze brand reputation management.- Develop and execute web personalization strategies.

Responsibilities & Roles:- Website and keywords analysis. - On-page & off-page optimization. - Strategy making to deliver quality work.- Handle complete website activities individually.- Running Campaigns on Google AdWords.- Keyword bid management as per market opportunities.- Creating, Pausing, Updating, Deactivating of Campaigns, Ad groups, Ads or keywords for optimizing account.- Editing SEO friendly content for Websites through CMS.- Web page optimization & providing SEO recommendations for web sites.- Monitoring site results through tracking tools.- Knowledge on HTML, Web 2.0, wordpress to assist in SEO friendly website.- Use of Google Analytics, Google AdWords & Webmaster Tools.- Prepare weekly and monthly reporting.- Doing the SEO, SMO, SMM, Local Business Listing & Web Analytics campaigns.- Website Optimization for Google, Yahoo & MSN (Bing).- On-Page implementation and Website Enhancements for both Static & Dynamic Websites also.- Generating Report for Traffic Analysis using Google Analytics, Stat Counter, Google webmaster, Bing webmaster and preparing the Manual report in both Excel & Word format of the keyword ranking.- Pre SEO, SMO, SMM & Local Business Analysis of Projects, Strategy formation for Optimization.- Top Competitor Analysis which includes both website and back link analysis.- Create network on social networking sites as like Facebook, Twitter, Google+, LinkedIn etc, group creation and discussion, blogs commenting and creation, Forum commenting, image optimization, video optimization- Reputation Management- Domain/Name Branding & Promoting.- Google maps, Yahoo listing, Bing listing and other business sites.