Precisely, this is what I do:• Responsible for leading the development of marketing plans, preparing marketing budget and formulation of strategies for the market and ensuring alignment with the Corporate Marketing strategies.• Developing effective marketing materials and maintains a pro-active relationship with customers, employees, media and the global community to create brand awareness.• Planning, developing, producing, and delivering all business unit marketing collateral… Show more Precisely, this is what I do:• Responsible for leading the development of marketing plans, preparing marketing budget and formulation of strategies for the market and ensuring alignment with the Corporate Marketing strategies.• Developing effective marketing materials and maintains a pro-active relationship with customers, employees, media and the global community to create brand awareness.• Planning, developing, producing, and delivering all business unit marketing collateral including decks, campaigns, social advertisements, direct mailers, newsletters-internal and external customers, internet media- website management, and all social media site marketing.• Write and update web content, planning the whole social media efforts along with the writing of blog posts, tweets, and updates on various sites.• Prepare written materials including monthly customer newsletters, company press releases, marketing copy, business communications, reports, and presentations.• Merchandise development and management ensuring each endorser communicates the same brand identity• Campaign data study, reporting and insights generation to improve the overall targeting• Leading the collaterals development efforts for decks, documents and event brochures Show less